Bilibili: average MAUs 2023

Many Chinese fans of anime and manga adore Bilibili, the top-rated video streaming platform. The fourth quarter of 2023 saw the Chinese platform's average monthly active users rebound to 336 million, decreasing from the previous quarter.

Creating values from an engaged community

Launched in Shanghai in 2009, Bilibili targets online video users from the ACG (Anime, Comic, and Gaming) subculture. Special features like bullet chats and virtual gifting help foster real-time user interactions and a supportive creator-fan dynamic. This reflects entirely on its earnings: 40 percent of its net revenue in 2022 was derived from valued-added services, which fueled by sales of virtual items.

Other business segments

Beyond video streaming, Bilibili is also a prominent player in the Chinese gaming scene. A 2023 survey by Statista Consumer Insights found that Bilibili was the most used video gaming site by brands in China. The company is not solely present in its home country. Globally, Bilibili’s in-app purchase revenue was estimated at 178 million U.S. dollars in 2023.

Average number of monthly active users of Bilibili Inc. from 4th quarter 2019 to 4th quarter 2023 (in millions)

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Release date

March 2024

More information

Region

China

Survey time period

Q4 2019 to Q4 2023

Supplementary notes

The source revealed the figures up to one decimal place for 2021. Figures have been rounded before 2021.

According to the source, the MAUs refers to the sum of our mobile app MAUs and PC MAUs after eliminating duplicates of users who utilize both terminals.

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