Share of adults who say that advertising in news impacts their actions taken in connection to brands in the United States as of September 2020
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Other statistics that may interest you Inclusion and diversity in advertising and marketing in the United States
Diversity in the industry
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- Premium Statistic Gender distribution of marketing and advertising professionals in the U.S. 2023
- Premium Statistic Gender distribution of advertising and promotions managers in the U.S. 2022
- Premium Statistic Ethnicity of advertising and promotions managers in the U.S. 2022
- Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2023
- Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2023
- Premium Statistic Distribution of marketers and adpersons in the U.S. 2023, by sexual orientation
Consumer perception of brands' approach to diversity and social issues
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- Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by generation
- Premium Statistic View of brands as responsible for boosting diversity in the U.S. 2023, by ethnicity
- Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by generation
- Premium Statistic Favorability of spokespeople similar to consumers in the U.S. 2023, by ethnicity
- Premium Statistic Support to brands changing logos for selected events in the U.S. 2023, by generation
- Premium Statistic Companies' actions considered the most "woke" by adults in the U.S. 2023
- Premium Statistic Willingness to boycott brands for being deemed "woke" among adults in the U.S. 2023
Consumer perception of brands' approach to ethnic diversity
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- Premium Statistic Adults' favorability of brands hiring Asian spokespeople in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring Hispanic spokespeople in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring Black spokespeople in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring immigrant spokespeople in the U.S. 2023
- Premium Statistic Gen Z consumers who would avoid brands that don't oppose racism U.S. 2022, by gender
Consumer perception of brands' approach to the LGBTQ+ community
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- Premium Statistic Share of consumers comfortable seeing LGBTQ people in ads in the U.S. 2023
- Premium Statistic U.S. non-LGBTQs on whether LGBTQs in ads made them comfortable with diversity 2023
- Premium Statistic Consumer opinion on advertisers' duty to give visibility for LGBTQs in the U.S. 2023
- Premium Statistic How consumers expected brands to include LGBTQ representation in ads in the U.S. 2023
- Premium Statistic Consumer opinion on LGBTQs in ads being clear enough in the U.S. 2023, by generation
- Premium Statistic Share of adults less likely to buy a brand with ads featuring LGBTQs in the U.S. 2023
- Premium Statistic Brands showing most authentic support for Pride Month in the U.S. 2023
Spotlight: consumer perception of brands' approach to gender
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Spotlight: consumer perception of brands' approach to body diversity
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- Premium Statistic Favorability of brands hiring spokespeople with different body sizes in the U.S. 2023
- Premium Statistic Adults' favorability of brands hiring disabled spokespeople in the U.S. 2023
- Premium Statistic Gen Z consumers attitudes on brands promoting body image diversity in the U.S. 2022
Further related statistics
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- Likeability of Vietnamese TVCFs featuring football players
- Sports related advertising attitude of Canadian consumers 2016, by gender
- Survey on alcohol-advertising effects on purchases at Systembolaget in Sweden 2017
- Impression of TVCFs starring Vietnamese football players in Vietnam 2019
- Children attitudes towards payday loan adverts and future use in Great Britain 2014
- Leading factors influencing advertising pitch wins in the U.S. 2018
- Distribution of consumer durables ad expenditure India 2020, by channel
- Amounts spent on purchases influenced by celebrity endorsements in Canada 2018
- Awareness of personalized marketing Japan 2019, by age group
Further Content: You might find this interesting as well
Statistics
- Likeability of Vietnamese TVCFs featuring football players
- Sports related advertising attitude of Canadian consumers 2016, by gender
- Survey on alcohol-advertising effects on purchases at Systembolaget in Sweden 2017
- Impression of TVCFs starring Vietnamese football players in Vietnam 2019
- Children attitudes towards payday loan adverts and future use in Great Britain 2014
- Leading factors influencing advertising pitch wins in the U.S. 2018
- Distribution of consumer durables ad expenditure India 2020, by channel
- Amounts spent on purchases influenced by celebrity endorsements in Canada 2018
- Awareness of personalized marketing Japan 2019, by age group