During an April 2023 survey in the United States, less than half (47 percent) of responding adults reported being either very or somewhat favorable of brands hiring transgender spokespeople. While 28 percent stated being somewhat or very unfavorable of it, 26 percent did not know the answer or had no opinion. Meanwhile, 52 percent of U.S. consumers expressed favorability of brands hiring LGBTQ spokespersons during the same study.
Adults' favorability of brands hiring transgender spokespeople in the United States as of April 2023
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Morning Consult. (April 17, 2023). Adults' favorability of brands hiring transgender spokespeople in the United States as of April 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1398841/favorability-brands-trans-spokespeople-united-states/
Morning Consult. "Adults' favorability of brands hiring transgender spokespeople in the United States as of April 2023." Chart. April 17, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1398841/favorability-brands-trans-spokespeople-united-states/
Morning Consult. (2023). Adults' favorability of brands hiring transgender spokespeople in the United States as of April 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1398841/favorability-brands-trans-spokespeople-united-states/
Morning Consult. "Adults' Favorability of Brands Hiring Transgender Spokespeople in The United States as of April 2023." Statista, Statista Inc., 17 Apr 2023, https://www.statista.com/statistics/1398841/favorability-brands-trans-spokespeople-united-states/
Morning Consult, Adults' favorability of brands hiring transgender spokespeople in the United States as of April 2023 Statista, https://www.statista.com/statistics/1398841/favorability-brands-trans-spokespeople-united-states/ (last visited October 31, 2024)
Adults' favorability of brands hiring transgender spokespeople in the United States as of April 2023 [Graph], Morning Consult, April 17, 2023. [Online]. Available: https://www.statista.com/statistics/1398841/favorability-brands-trans-spokespeople-united-states/