Twitter brand profile in the UK 2023
When it comes to social media users, brand awareness of Twitter is at 93 % in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Twitter in the UK?
In total, 33 % of UK social media users say they like Twitter.
What is the usage share of Twitter in the UK?
All in all, 35 % of social media users in the UK use Twitter.
How loyal are the users of Twitter?
Around 31 % of social media users in the UK say they are likely to use Twitter again.
What's the buzz around Twitter in the UK?
In June 2023, about 18 % of UK social media users had heard about Twitter in the media, on social media, or in advertising over the past four weeks.
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