Most well-known toys and baby online shops in the United States 2023
LEGO is the most well-known toys and baby online shop in the US. Famous for its interlocking plastic bricks, the Danish brand is recognized by 86 percent of internet respondents in the United States. Second on this list is the American brand shopDisney that incorporates a brand awareness of 76 percent. Build-A-Bear comes third in this list, followed by Five Below and Carter’s.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.