Frequency of using HBO Max without ads in the U.S. 2022, by generation
In the United States, the daily use of HBO Max without advertsing was most common among millennials, as well as users from Generation Z, according to a survey conducted in November 2022. 14 and 15 percent of respondents in these age groups, respectively, watched the streaming service without advertising in the month prior to the survey. Baby boomers were least likely to use this streaming option every day, with a share of just two percent.