Marketing strategies used in the UK 2022

Published by Statista Research Department, Apr 12, 2024
During a 2022 survey, buyer-driven, cross-channel campaigns were the most used strategic marketing approach in the United Kingdom, named by 49 percent of responding marketers. Account-based marketing (ABM) and account-based experience (ABX) were used by 26 percent of UK marketers.

Strategic marketing approaches used in the United Kingdom as of September 2022

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Release date

October 2022

Region

United Kingdom

Survey time period

September 2022

Number of respondents

>500*

Supplementary notes

* The source interviewed more than 500 marketers from the United Kingdom and the United States. No separate number for the UK was provided.
The source does not provide information about the type of survey used.

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