Marketing budget revision in the UK Q3 2024, by category

Published by Statista Research Department, Oct 17, 2024

The quarterly report evaluating the changes in marketing budgets in the United Kingdom shows that in the third quarter of 2024 a net balance of 9.7 percent of marketers in the country recorded an increase in their direct marketing budgets. The largest increase was recorded in the sector of public relations (PR).

Downward and upward revision of marketing budgets in the United Kingdom (UK) in 3rd quarter 2024, by budget category

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Sources

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Release date

October 2024

Region

United Kingdom

Survey time period

Q3 2024

Special properties

UK marketing executives / professionals

Supplementary notes

* The source indicates that net balance is, "calculated by subtracting the percentage reporting a downward revision from the percentage reporting an upward revision."
The source does not specify the type of survey used or the sample number.

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