U.S. most used AI technologies among retail businesses 2024 | Statista

In the United States, most retail companies are likely to use artificial intelligence (AI) for marketing purposes. Nearly 49 percent of professionals from retail companies answering a survey in 2024 stated that their enterprises will be using AI to handle marketing automation. Chatbots and virtual shopping assistants follow in the ranking, with 31.4 percent of answers.

Share of retail companies planning to use AI technologies in the following six months in the United States as of February 2024, by type

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Release date

April 2024

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Region

United States

Survey time period

December 2023 to February 2024

Supplementary notes

NAICS="44"

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