U.S.: identify AI on webpages by consumer age 2023

In the United States, consumers tried to identify whether or not the online product recommendations were artificial intelligence (AI) in 2023. Respondents over the age of 65 years were the most confident in identifying AI, with over 50 percent stating that the product recommendation they got was AI. Those between the ages of 45 and 64 years were the most unsure about whether the recommendation they got based on previous purchases was AI, with almost 30 percent.

Share of consumers able to identify artificial intelligence (AI) on product recommendations based on previous purchases in the U.S. in 2023, by age

Characteristic	Yes	No	Not sure
-	-	-	-
-	-	-	-
-	-	-	-
-	-	-	-

Download

Source

Show detailed source information?

Already a member?

Source

Use Ask Statista Research Service

In cooperation with

Release date

October 2023

More information

Region

United States

Survey time period

August 9 to 14, 2023

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

Release date is the date of access. Missing or exceeding percentage points to 100 percent due to rounding.
This question was phrased by the source as follows: "To your knowledge, is the following an example of artificial intelligence (AI)?"

Citation formats