Main products sold by influencers in the U.S. 2023

Published by
Stephanie Chevalier,
Dec 4, 2023
According to a 2023 survey, merchandise was the top-selling product category among U.S. content creators on TikTok, YouTube, and Instagram. Digital products ranked second, garnering 12.8 percent of respondents, trailed closely by beauty and skincare at 11.2 percent.

Main product categories sold by content creators in the United States in 2023

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Release date

November 2023

Region

United States

Survey time period

October 2023

Number of respondents

500 content creators

Age group

18-44 years

Special properties

content creators on TikTok, YouTube, and Instagram with an average of 186k followers

Supplementary notes

To the question: "What types of products are you selling?"
The sources does not provide the type of survey.

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