According to a 2023 survey, merchandise was the top-selling product category among U.S. content creators on TikTok, YouTube, and Instagram. Digital products ranked second, garnering 12.8 percent of respondents, trailed closely by beauty and skincare at 11.2 percent.
Main product categories sold by content creators in the United States in 2023
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The Influencer Marketing Factory. (November 5, 2023). Main product categories sold by content creators in the United States in 2023 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. "Main product categories sold by content creators in the United States in 2023." Chart. November 5, 2023. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. (2023). Main product categories sold by content creators in the United States in 2023. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory. "Main Product Categories Sold by Content Creators in The United States in 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
The Influencer Marketing Factory, Main product categories sold by content creators in the United States in 2023 Statista, https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/ (last visited October 15, 2024)
Main product categories sold by content creators in the United States in 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1426507/main-products-sold-by-influencers-us/
