Average CPC rates for Facebook ads in selected countries 2024
According to the source's analysis based on more than 26 thousand advertising accounts and more than 211 thousand ad campaigns worldwide in January and February 2024, the click per cost (CPC) rate was highest in the United Kingdom - at 0.38 U.S. dollars. Germany followed with a CPC rate of 0.35 USD, while the United States rounded the top three with 0.25 in CPC.