This statistic shows Facebook's global advertising revenue in 2012 and 2013 and provides a forecast until 2016 (in billion U.S. dollars). In 2012, Facebook earned a total of 4.28 billion U.S. dollars in worldwide advertising revenue. The social network is expected to reach 14.27 billion U.S. dollars in 2015.
Facebook advertising – additional information
The majority of Facebook’s revenue comes from advertising. From the first quarter 2010 Facebook has reported its global revenue on a quarterly basis, broken down by segment. In the first quarter of 2010, the company’s advertising revenue totaled 340 million U.S. dollars and payments and other fee revenues totaled 5 million dollars. In the third quarter of 2012, Facebook’s advertising revenue broke the 1 billion dollar mark and in the third quarter 2014 it reached 2.96 billion U.S. dollars.
In 2012, Facebook’s desktop advertising revenue was 3.8 billion U.S. dollars whereas mobile advertising revenue only accounted for 0.5 billion U.S. dollars. In a forecast of Facebook’s advertising revenue worldwide until 2018, broken down by segment, each segment is expected to grow. By 2018, desktop advertising revenue will reach 5.3 billion U.S. dollars, mobile advertising revenue will reach 4.6 billion dollars and Facebook Exchange advertising will generate 2.7 billion U.S. dollars.
Brands post a variety of strategies in their posts to attract Facebook users. A comparison of the distribution of user engagement with brand posts on Facebook in the fourth quarter of 2012 and the fourth quarter of 2013 reveals the effectiveness of different types of posts. During the fourth quarter of 2013, it was found that brand posts containing a link had an engagement rate of 1.1 percent, down from 2.7 percent in the same quarter of the previous year.