Global smartphone OS market share held by RIM (BlackBerry) from 2007 to 2015, by quarter

This statistic shows the global market share held by RIM's BlackBerry OS for smartphones on a quarterly basis from 2007 to 2015. In the third quarter of 2007, RIM's share of the international smartphone OS market was 9.7 percent. In 2010, 296.65 million smartphones were sold worldwide.


BlackBerry OS market share - additional information

An industry pioneer, the first BlackBerry device with mobile capabilities was released in 2002. The BlackBerry – developed and manufactured by BlackBerry Limited, formerly known as RIM – rapidly gained a significant share of the smartphone market by focusing on the email function. The device’s success had a direct impact on RIM/BlackBerry’s revenue, which rose from 595 million U.S. dollars in 2004 to almost 20 billion U.S. dollars in 2011.

The popularity of the BlackBerry was at its height between 2008 and 2010, when the company held about 20 percent of the global smartphone OS market share. BlackBerry sales reached its peak in the last quarter of 2010, when 14.6 million Blackberry smartphones were shipped worldwide. After that, the figures dropped dramatically. By 2014, BlackBerry’s smartphone operating system had less than one percent of the market share. In the 2014 financial year, BlackBerry/RIM reported a net loss of over 5.8 billion U.S. dollars.

Much of BlackBerry’s decline can be attributed to the growth of Google’s mobile operating system Android and the success of Apple’s iPhone. Between 2009 and 2014, Google’s operating system went from less than 4 percent to over 80 percent in market share, while Apple’s iOS oscillated between 15 to 20 percent of the share in the same time period. The BlackBerry OS has also struggled to compete with Android and iOS in the app market, with just 130,000 apps available in Blackberry World, in contrast to well over a million apps both in the Google Play store and the Apple App Store.

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 Share of shipments
Q1 '07 8.3%
Q2 '07 8.9%
Q3 '07 9.7%
Q4 '07 10.9%
Q1 '08 13.4%
Q2 '08 17.4%
Q3 '08 15.9%
Q4 '08 19.5%
Q1 '09 20.1%
Q2 '09 19.1%
Q3 '09 19.9%
Q4 '09 19.9%
Q1 '10 19.1%
Q2 '10 17.4%
Q3 '10 15%
Q4 '10 14.3%
Q1 '11 13.6%
Q2 '11 11.5%
Q3 '11 9.6%
Q4 '11 8.1%
Q1 '12 6.3%
Q2 '12 4.9%
Q3 '12 4.2%
Q4 '12 3.2%
Q1 '13 2.9%
Q2 '13 2.8%
Q3 '13 1.8%
Q4 '13 0.6%
Q1 '14 0.5%
Q2 '14 0.7%
Q3 '14 0.8%
Q4 '14 0.4%
Q1 '15 0.4%
Q2 '15 0.3%
Q3 '15 0.3%
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