This statistic displays the leading reasons for investing in programmatic advertising according to publishers in Europe in 2015. In 2015, 69 percent of responding publishers reported a more efficient sales and ad operations process as the driving factor for investing in programmatic advertising.
Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015
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IAB Europe. (August 6, 2015). Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015 [Graph]. In Statista. Retrieved September 21, 2024, from https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe. "Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015." Chart. August 6, 2015. Statista. Accessed September 21, 2024. https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe. (2015). Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015. Statista. Statista Inc.. Accessed: September 21, 2024. https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe. "Leading Reasons for Investing in Programmatic Advertising According to Publishers in Europe in 2015." Statista, Statista Inc., 6 Aug 2015, https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/
IAB Europe, Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015 Statista, https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/ (last visited September 21, 2024)
Leading reasons for investing in programmatic advertising according to publishers in Europe in 2015 [Graph], IAB Europe, August 6, 2015. [Online]. Available: https://www.statista.com/statistics/458146/reasons-for-investing-in-programmatic-advertising-according-to-publishers-europe/