During a 2022 survey carried out in Europe, connected TV was identified as the most likely area of growth, named by 58 percent of ad tech respondents and over 50 percent of respondents among advertisers, agencies, as well as publishers. Artificial intelligence was the least often mentioned format, named only by 11 perfect of ad tech and nine percent of agency respondents.
Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type
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Other statistics that may interest you Programmatic advertising in Europe
Overview
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- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
- Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
Regional data
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- Premium Statistic Largest programmatic markets in Western Europe 2021
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
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- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Germany
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- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
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- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2020-2023, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2023
- Premium Statistic Leading programmatic advertisers in France 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Marketer insights
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- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Ad solutions for data protection & cookie deprecation in Europe 2021
Further related statistics
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- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Data sources used for programmatic campaigns in Europe 2022
- Major opportunities in programmatic marketing development in Italy 2019
- Major obstacles in programmatic marketing development in Italy 2019
- Goals of mobile programmatic advertising worldwide 2016
- Digital ad spend growth in Sweden 2022, by format
- Factors hindering adoption of mobile programmatic advertising worldwide 2016
Further Content: You might find this interesting as well
Statistics
- Reasons for investing in programmatic advertising according to agencies Europe 2015
- Data sources used for programmatic campaigns in Europe 2022
- Major opportunities in programmatic marketing development in Italy 2019
- Major obstacles in programmatic marketing development in Italy 2019
- Goals of mobile programmatic advertising worldwide 2016
- Digital ad spend growth in Sweden 2022, by format
- Factors hindering adoption of mobile programmatic advertising worldwide 2016
IAB Europe. (November 23, 2023). Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved April 29, 2024, from https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. "Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed April 29, 2024. https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. (2023). Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: April 29, 2024. https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe. "Programmatic Advertising Formats Identified as Growth Areas in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/
IAB Europe, Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/ (last visited April 29, 2024)
Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/679603/programmatic-advertising-formats-growth-europe/