The print media crisis is hitting U.S. newspapers significantly harder than magazines. The number of daily newspapers published in the United States has been falling steadily. In 2011, there were 1,382 dailies on the market, down from 1,676 in 1985. Investment in newspaper advertising is also dwindling. According to eMarketer, it will amount to 16.4 billion U.S. dollars in 2016, over 4 billion less than it did in 2011. On the other hand, the number of magazines illustrates a positive trend – in 2011 there were 7,179 periodicals available on the U.S. market, up from 5,340 in 2002, even if it is not unimpeded growth. Advertisers will also cut their magazine spending much less than their newspaper spending. The difference in spending between 2011 and 2015 amounts to a mere 100 million U.S. dollars. These figures will come as a surprise to those who are aware of the fact that Americans spend more time reading newspapers than reading magazines.

The most important facts and statistics on the U.S. print media at a glance:

Number of newspapers and magazines,

Investment in newspaper and magazine advertising

Newspapers and magazines with the largest circulation

Spending on newspapers and magazines

Time spent on print content

Paid content in print media

Photo: sxc.hu / brandcore

• • Overview
  • Major publishers
  • Leading publications
• • Audience profile
  • Digital trends
  • Paid content