Statistics and Facts on the U.S. Newspaper Industry
The newspaper industry has seen better days. All key determinants - from revenue, to circulation data to time Americans spend reading newspapers – have been declining over the last couple of years and current forecasts do not offer any light at the end of the tunnel.
In 2000, 47 percent of Americans read a newspaper every day
whereas in 2012 the figure was down to just 29 percent. Consequently, the number of dailies
in the United States has fallen by almost 350 titles over the last 30 years, from 1,730 in 1983 to 1,382 in 2011. The combined number of newspapers sold
fell from 62.77 million to 44.42 million over a similar time period – meaning that it shrank by one third as compared to 1985.
Fewer readers inevitably translates into lower revenues. Forecasts
estimate that the newspaper industry is going to contract by a further 19 percent over the next five years, from 29.8 billion U.S. dollars in 2012 to 23.7 billion in 2017. Due to falling readerships, newspaper publishers’ key source of revenue – advertising
– will also shrink significantly – from 20.69 billion in 2012 to an estimated 16.4 billion in 2016.
in this sector is undergoing critical cuts as well. Almost a quarter of all jobs in the industry have been lost over the past two years with figures down from 346.37 thousands employees in 2008 to 264.83 thousand in 2010.
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