U.S. Coupon Market Trends - Statistics & Facts

U.S. Coupon Market Trends - Statistics & Facts

Statistics and facts about coupon market trends in the United States

The coupon, which originated in the early twentieth century, is a marketing gimmick which is traditionally issued by CPG manufacturers in order to provide consumers with a discount or rebate on various products. In 2012, there were a total of 305 billion consumer packed goods coupons distributed throughout the United States. Of the 305 billion CPG coupons distributed throughout the country, 38 percent of them were attributed to food products. However, U.S. consumers only redeemed 2.9 billion of those CPG coupons, which accumulated about 3.7 billion U.S. dollars worth of savings in 2012.

Online and mobile coupons are also becoming a popular trend. In 2011, about 66 percent of U.S. consumers used online coupons to save money on household expenses and about 15.6 million people used mobile coupons.

Photo: Statista

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