Groupon - Statistics & Facts

Groupon - Statistics & Facts

Statistics and facts about Groupon

Groupon is an American internet company founded in 2008. The Chicago-based company operates a website which sells local deals to its subscribers. Originally, Groupon offered one deal per day in selected metro areas in the United States. Today, the company operates in hundreds of markets all across the globe. Groupon is the largest group-buying or daily-deal website and has repeatedly acquired competitors to strengthen its market position or to enter new markets.


In 2013, Groupon’s global revenue amounted to 2.57 billion U.S. dollars yet the company has not been profitable since 2010, when Groupon officials posted a 390 million U.S. dollar net loss. One of the key reasons for Groupon’s financial dilemma is the company’s annual operating expenses, which amounted to 1.43 billion U.S. dollars in 2013.

Until the beginning of 2011, Groupon’s active customer base growth was rapid yet slowed down to 51.8 million active customers worldwide. The same holds true for the number of Groupon merchant partners and sales representatives, which has dropped to 4,834. Currently, the daily deal website averaged around 13 million U.S. visits per month. Other coupon and flash sale sites as well as the growth of social commerce via websites such as Pinterest or Fancy have proven strong competition to Groupon.

According to user survey, the most popular types of deals purchased on Groupon pertain to restaurants and eating out, followed by groceries and entertainment. As of 2012, only 15 percent of the U.S. population was registered with at least one daily deal site.
Picture: Groupon

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