Groupon - Statistics & Facts

Groupon - Statistics & Facts

Statistics and facts about Groupon

Groupon is a daily deal website that enables users to purchase vouchers and coupons at a discounted price. Launched in 2008, the service was first only available in selected cities in the United States and grew to a nationwide and later international business. As of September 2014, Groupon is the most-visited coupon website in the United States with approximately 30 million unique monthly visitors and accounts for 59.1 percent of the U.S. daily deal market.


As of the second quarter of 2014, Groupon had 53.2 million global active customers who had purchased a Groupon deal from the website in the trailing twelve months. The average billing per active customer during that quarter amounted to 137.21 U.S. dollars. According to company figures the majority of gross billings are generated through the company’s local segment that includes deals from local and national merchants as well as local events.

The coupon portal’s annual revenue amounted to 2.57 billion U.S. dollars in 2013 with an annual net loss of 95.39 million U.S. dollars. Despite this, Groupon still remains one of the leading web-only merchants in the United States. The company has also embraced the increasing reach of mobile couponing and with an estimated 545.6 million U.S. dollars in mobile sales, ranks as one of the leading global e-retailers based on mobile sales worldwide. According to current company data, 55 percent of all sales are completed through mobile devices with 91 million people having downloaded the mobile Groupon app.

The company has also been successful in the utilization of social media, converting five percent of all social media site visits into purchases.
Picture: Groupon

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