Facebook Remains the Must-Have Platform for Marketers

This chart illustrates the adoption of social media channels by U.S. ad agencies. 82.4 percent of the responding agencies were using Facebook for client campaigns in Q3 2012, making it the must-have social media platform for marketers.

With roughly 160 million social network users in the United States alone and 1.4 billion around the globe, marketers can no longer afford to ignore the growing importance of a social media presence to brands.

According to a survey conducted by STRATA, a media buying and solutions provider, 91.9 percent of U.S. ad agencies are currently using social media in client campaigns.

The must-have platform remains Facebook, which is no surprise given the networks huge user base. 82.4 percent of the agencies surveyed use Facebook in their efforts to support their clients’ brands.

Surprisingly, Youtube has retaken second place ahead of Twitter. The video sharing platform is currently used by 41.9 percent of the responding agencies, while only 36.5 percent use Twitter’s micro-blogging service.