The statistic above presents the number of cumulative customers of group buying company Groupon between the second quarter of 2009 and the fourth quarter of 2014. As of the third quarter of 2014, the daily deal site had 52.7 million unique customers who had bought at least one of Groupon's deals during the trailing 12 months.
Groupon customers – additional information
Deal-of-the-day sites such as Groupon are an e-commerce model which offers registered users an offer on a product or service for approximately 24 hours.
Groupon’s active customers can access the available daily deals via the company’s website or its mobile app. The number of mobile Groupon app downloads worldwide has been recorded on a quarterly basis since December 2013. In December 2013, over 70 million people had downloaded the Groupon mobile app. By September 2014, this figure had increased to over 100 million people, demonstrating Groupon’s increasing popularity in the measured time period.
In the United States, Groupon is not the only daily-deal website available. Groupon’s daily deal market share in the U.S. was calculated in 2013. In that year, it was estimated that Groupon accounted for 59.1 percent of the daily deal market. Groupon’s nearest rival for that year was LivingSocial with a 16.6 percent share to the market. Other competitors including Google Offers, Woot and Eversave held a combined 24.3 percent share of the market.
An understanding of daily deal users can be determined via a revenue distribution of daily deal users in the U.S. in 2013, broken down by age. In 2013, it was discovered that daily deal users aged between 18 and 34 accounted for 36 percent of market revenues, which was a larger share than any other age group and indicates the industry’s most important target audience. In comparison, those aged between 45 and 54 accounted for 19 percent of market revenues.