As American newspaper
circulation figures decline and time spent online
is increasing at a rapid pace, publishing companies are turning to the internet to uphold their readers and profits. According to forecasts, the information sector will earn 1.1 billion U.S. dollars in 2012 as a result of its online content offerings, which is expected to amount to about 16 percent of all generated paid content revenue
in the United States.
A study carried out in April 2011 by University of Missouri reported that almost one quarter of large and close to half of small American newspapers charged its readers for its online content
; the number
has been increasing ever since. Most notably, the online presence of the New York Times was not effected by the implementation of a pay wall in March 2011, and despite this marketing tactic, was still the most visited newspaper website
as of August 2012.
Readers are generally keen to adjust quickly to the wide array of digital offers provided by the publishers. Nearly a quarter of the magazine audience consumes its favorite publications on a computer or mobile device
, rather than in print form. In the newspaper market, the aforementioned New York Times is a primary example of this phenomenon as 55 percent of their audience reads the newspaper digitally
. The popularity of electronic publications
stems from the fact that, for the most part, are easy to access and are conveniently portable.
However, publishing houses do not solely rely on their websites, many have developed smart phone and tablet apps to assist in interacting with their readership. Almost two thirds of major American newspapers provided its readers with a mobile app
and nearly 40 percent with a tablet app
in 2011. According to the result of a survey
carried out by the National Newspaper Association, apps are generally perceived as more intuitive to use and better organized than websites, which are perceived as more carefully produced and updated more frequently.
Photo: Wikimedia/cc, Icarusreader