Statista Connect Success Story

How BBE turns 75 years of retail know-how into faster, data-backed advice with Statista

See how BBE consultants now pull live, verified data directly into client work, in seconds rather than minutes with Statista Connect.

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Client success summary for BBE Handelsberatung: managing partner Dr. Johannes Berentzen, 50+ employees, retail consulting industry, with a photo of colleagues collaborating.

The challenge

BBE has advised retail companies, consumer goods brands, the real estate sector, and municipalities for almost 75 years, primarily across German-speaking markets. They advise clients on every strategic question a retailer faces, from controlling and marketing to crisis response and succession planning.

That breadth means Dr. Johannes Berentzen, BBE's Managing Partner, and his team need reliable data across every sector, fast. For a firm staking its advice on that data, it needs to hold up the moment a client asks where it came from.

 

The outcome 

Statista Connect lets BBE's consultants access data in seconds, not minutes, and build new charts and statistics live from the platform during client conversations. That speed lets the team spend less time gathering data and more time advising.

“We can speak directly with data. We can create new data from the data available on your platform, build new charts and new statistics live from the data. That helps us be even more efficient and make even better decisions for our customers." — Dr. Johannes Berentzen, Managing Partner, BBE


 

"These aren't hallucinated numbers from some AI. It's real data."

— Dr. Johannes Berentzen, Managing Partner, BBE

A partnership built on know-how


For BBE, the value goes beyond convenience. Statista's credible data now sits alongside decades of retail expertise, strengthening the advice the firm gives every client.

"Statista and BBE are a perfect match. We combine 75 years of retail know-how from our consultants with the market-leading data platform, and something truly wonderful emerges for our customers."


Last updated: October 2026

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  • "Statista data helps us in every sector, from simple consumer trends and market sizing all the way to real estate indicators. We get all the data on one platform.

    BBE has been advising retail companies for almost 75 years, primarily in German-speaking countries. We advise the consumer goods industry, the real estate sector, and municipalities on all strategic issues and across all functional areas, from controlling and marketing to crisis situations and succession planning. In short, the whole package: everything retailers need and are interested in.

    For us, Statista's data is immensely valuable, because within a very short time we have the relevant data in one place and can support our customers' decisions with more knowledge and more solid, well-founded data. These aren't hallucinated numbers from some AI. It's real data.

    Statista Connect is a truly wonderful innovation for us. We can access data very promptly, not in minutes, but in seconds. We can speak directly with data, we can create new data from the data available on the platform, and build new charts and new statistics live from the data. That, of course, helps us be even more efficient and make even better decisions for our customers.

    Statista and BBE, a perfect match. We combine 75 years of retail know-how from our consultants with the market-leading data platform, and something truly wonderful emerges for our customers. And that is exactly in keeping with our motto, "Know-how for creating future." In that sense, a wonderful partnership."

    — Dr. Johannes, Managing Partner, BBE

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