Client Success Story
Rippler Media GmbH is a boutique media and publishing company that created the Persona Institut — a specialized unit dedicated to building data-driven buyer, candidate, and B2B personas using a semi-automated, AI-powered approach.
Building reliable personas requires reliable data. Rippler Media needed a source that could cover all relevant sectors, work across global markets, and deliver the kind of depth that makes a persona actually useful — spending behavior, audience profiles, demographic breakdowns. Without a comprehensive data foundation, the persona-building process was slow, and the output was only as strong as the sources behind it.
With Statista Consumer Insights as the data backbone for their persona sedcards, Rippler Media can now build data-based personas approximately 8 to 10 times faster. The tool gives their team a reliable starting point for clustering target group characteristics. With Statista's Research AI now part of the workflow, they can expand the service even further.
— Stefan Rippler, CEO and Founder, Rippler Media
A persona is only as good as the research behind it. For Rippler Media, it's their entire product.
The Persona Institut was built around the idea that buyer, candidate, and B2B personas should be data-driven, not assumed.
Their clients depend on these sedcards to understand who they're speaking to, how to reach them, and how to keep campaigns focused. Vague or unreliable inputs produce personas that look convincing but don't hold up in practice.
"It is important to have access to reliable data sources that are as meaningful as possible in the context of our customers' target groups. Statista offers exactly that: impressive data quality and outstanding services," says Stefan Rippler, CEO and Founder of Rippler Media.
Statista Consumer Insights became the foundation that changed how fast and how confidently the team could work.
Rather than piecing together data from multiple sources, Rippler Media could cluster market research results by target group characteristics directly — creating a solid base to build from, enrich with proprietary survey data, and hand to clients with confidence.
The speed gain of 8 to 10 times faster persona creation means Rippler Media can take on more clients, move faster than competitors, and deliver work that's grounded in data their clients can actually trust.
Last updated: July 2024
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