Client Success Story
Bandai Namco Entertainment Asia is a global entertainment company behind some of the gaming industry’s most recognizable franchises. From its regional headquarters in Singapore, the Asia team oversees digital sales and market insights across markets from Korea to Southeast Asia.
Bandai Namco Entertainment’s Asia team operates in a fast‑moving gaming market spanning multiple countries, platforms, and player behaviors. For the Business Intelligence team supporting digital sales across the region, that means combining internal performance data with a clear view of the wider industry. To guide marketing teams and inform long‑term planning, insights need credible external data to move conversations beyond assumptions and give recommendations real weight.
With Statista, Bandai Namco Entertainment Asia brings trusted market data into internal discussions, helping teams across Asia understand industry trends, player behavior, and shifting marketing channels. By adding reliable external context to internal data, the team can strengthen presentations, support strategic recommendations, and guide marketing and sales decisions with greater confidence.
— Cyril Dorleac, Director of Digital Business, Business Intelligence and Customer Support
When Cyril Dorleac, Director of Digital Business, Business Intelligence and Customer Support talks about his role at Bandai Namco Entertainment Asia, one word comes up often: context.
Working on the Business Intelligence (BI) Team in Singapore, Cyril focuses on digital sales across Asia. The role spans a wide region—from Korea to Indonesia—and covers major gaming platforms like PlayStation and Steam. But the BI Team does more than just track numbers. It’s about helping other teams understand what those numbers mean for the business.
The BI Team work closely with marketing and regional teams to share insights about player behavior, industry trends, and the broader gaming landscape. Those insights often shape decisions about where to focus marketing efforts or how the company should approach future opportunities across the region.
But making those recommendations requires more than internal performance data.
Bandai Namco operates globally, with teams across Europe, the Americas, and Asia.
In Cyril’s region, the BI function is relatively lean, which makes reliable external data even more important. Collaboration with colleagues in other regions helps broaden the perspective, but much of the responsibility for gathering insights and presenting them locally sits with Cyril and the BI Team.
At the same time, the company plans for the long term. Strategic decisions often sit within structured planning cycles that span several years.
“We have regular three‑year strategic plans,” Cyril explains. “Sometimes we’ll have even longer-term plans, looking further into the future.”
That means insights need to stand up in front of leadership and cross‑regional teams. Ideas alone aren’t enough.
“Otherwise these recommendations just wouldn’t have as much weight,” Cyril says. “It would just sound like a gut feeling and we can’t make decisions purely on that.”
To strengthen those discussions, the BI Team turns to Statista as a source of external market data and industry benchmarks.
The platform helps them quickly understand broader gaming and media trends that complement Bandai Namco’s internal performance data. That context becomes especially valuable when the team builds presentations or prepares strategic updates for internal stakeholders.
Instead of relying only on internal figures, the BI Team can bring in external statistics that show how player behavior or industry trends are evolving.
That data often helps teams rethink assumptions. For example, when evaluating marketing channels, insights might highlight where audiences are actually spending their time.
“If we were historically focused on events to help with game discoverability, maybe we’ll still do events in the future. But maybe we should have people focusing even more on video platforms if that’s the main driver of game discoverability in the region,” says Cyril. “This is what we can see with the data.”
— Cyril Dorleac, Director of Digital Business, Business Intelligence and Customer Support
“Historically, events have played an important role in supporting game discoverability,” Cyril explains. “They still matter. But when we look at the data in parts of Asia today, we can also see how influential video platforms have become in helping players discover new titles. Understanding that shift with concrete numbers helps us think more clearly about how audiences engage with games.”
“In the same way, having a clear picture of social media behaviours across Asia is particularly valuable.”
“The region is diverse, and usage patterns evolve quickly. Good regional insight allows us on the BI Team to adapt and stay aligned with how players behave,” says Cyril.
In other words, the data helps shift conversations toward evidence rather than tradition.
For Bandai Namco’s BI Team, the biggest value of Statista is credibility.
When presenting recommendations internally—whether about marketing focus, market trends, or strategic planning—having trusted external data helps anchor the conversation.
“We trust Statista because of the strong know‑how in data and the use of industry‑standard methodology with statistics, along with the trusted partners Statista works with,” Cyril says.
That foundation makes it easier to bring new ideas forward and support them with evidence the wider organization can trust.
And in a global company where decisions often involve multiple regions and teams, that credibility matters.
As the gaming industry continues to evolve and digital platforms reshape how players discover and engage with games, understanding the market becomes even more important.
At Bandai Namco, business intelligence means connecting internal performance with a broader view of the industry. The goal is simple: help teams across Asia understand what’s happening in the market and what it might mean for their next move.
Because when recommendations are backed by reliable data, conversations change. Decisions move faster. And ideas carry the weight they need to move forward.
Last updated: April 2026
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