Fake Tan
The UK's fake tan capitals
When it comes to fake tan use, orange is the new brown across the UK's more northerly cities where the sun doesn't shine much. Use of fake tan is divisive with many feeling it gives them that perfect summer look while others consider it hideous with unnaturally orange overtones. According to YouGov, Belfast is officially the UK's capital for take tan with 19 percent of people applying it to themselves or professionally over the past 12 months. Sunderland comes second at 15 percent while Liverpool rounds off the top three with 10 percent.
Share of males who used tanning products and services in the United Kingdom (UK) in 2015 and 2016, by type
Which is your favourite brand of sun tan lotion?
During the summer or while on holiday to a sunny/hot location, do you tend to wear sunscreen/sun tan lotion?*
Frequency of tanning for females in the United Kingdom (UK) from 2012 to 2017, in weeks
Number of people using suntan and sun protection products (including self-tanning) in the United Kingdom in 2024, by product type (in millions)
What SPF sunscreen/sun tan lotion do you use on yourself?*
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