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In 2016, the global cosmetic market grew an estimated of four percent in comparison to the previous year. Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetic market. Skincare was the leading category, accounting for about 36 percent of the global market. Hair care products made up a further 23 percent, while make-up accounted for 18.2 percent in 2016. Skin care has been forecast to remain the most profitable product category, as its market value is projected to grow by 20.1 billion U.S. dollars between 2014 and 2019. As of 2016, Asia and Oceania was the industry leader, accounting for approximately 40 percent of the global market. Between 2016 and 2021, the Asia Pacific mass beauty market is projected to grow by nearly 14.9 billion U.S. dollars in sales.
The production of cosmetics and beauty products is controlled by a handful of multi-national corporations – L'Oréal, Unilever, Procter & Gamble Co. , The Estee Lauder Companies, Shiseido Company, and Lancôme to name a few. As of 2016, the French cosmetics company L'Oréal was the leading beauty manufacturer in the world, generating about 28.6 billion U.S. dollars in revenue that year. The company owns the leading personal care brand worldwide, L'Oréal Paris, valued at 23.89 billion U.S. dollars in 2017 . The market leader was also one of the leading companies in cosmetic innovation , registering a total of 314 patents in 2015.
The cosmetic industry has benefited from the increasing popularity of social media channels such as Instagram and YouTube. These platforms are not only highly influential amongst certain groups, but create a demand for beauty products and help fill the gap between cosmetics brands and consumers. As of 2015, nearly half of the beauty videos on YouTube were tutorials. These tutorials aim to teach the viewers something about beauty, whether it is how to use a particular type of product or create a style of make-up, for example. Beauty vloggers and other independent content creators in fact produce the majority of conversations and social media buzz surrounding beauty brands on YouTube - 97.4 percent as of June 2016 - with makeup videos accounting for just over 50 percent of the makeup content videos on YouTube.
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Annual growth of the global cosmetics market from 2004 to 2016*
Breakdown of the cosmetic market worldwide from 2011 to 2016, by geographic zone
Absolute sales value growth of premium and mass beauty products worldwide between 2016 and 2021, by region (in million U.S. dollars)
Value of the beauty and personal care market worldwide in 2015, by country (in million U.S. dollars)
Beauty market value growth worldwide from 2014 to 2019, by country (in million U.S. dollars)
Breakdown of the cosmetic market worldwide from 2011 to 2016, by product category
Beauty market value growth worldwide from 2014 to 2019, by product category (in million U.S. dollars)
Size of the global color cosmetic make-up market from 2012 to 2024 (in billion U.S. dollars)*
Market size of the natural and organic beauty industry in 2016 and 2024 (in billion U.S. dollars)
Revenue of the leading 20 beauty manufacturers worldwide in 2016 (in billion U.S. dollars)
Brand value of the leading personal care brands worldwide in 2017 (in million U.S. dollars)
Brand value of the leading 10 cosmetic brands worldwide in 2017 (in million U.S. dollars)
Consolidated sales share of L'Oreal's cosmetic branch worldwide from 2011 to 2016, by business segment
Global revenue of the Unilever Group from 2005 to 2016, by product segment (in billion euros)
Procter & Gamble's net sales share worldwide from 2011 to 2017, by business segment
Net sales of Estée Lauder worldwide from 2010 to 2017, by product category (in million U.S. dollars)
Distribution of beauty content videos on YouTube as of April 2015, by type
Distribution of beauty content videos on YouTube as of April 2015, by category
Beauty content share of voice on YouTube as of June 2016
Global beauty brands ranked by total YouTube channel views as of April 2015 (in millions)
Leading beauty and cosmetics brands on Twitter as of July 2017, by followers (in 1,000s)
Leading beauty brands with the most followers on Facebook as of May 2017 (in millions)
Leading beauty brands ranked by number of Instagram followers as of August 2017 (in millions)
Most popular beauty brands mentioned by vloggers from January to September 2015
Market size of cosmetic ingredients worldwide in 2015 and 2020 (in billion U.S. dollars)
Size of the cosmetic ingredients market worldwide in 2015 and 2020, by category (in billion U.S. dollars)
Number of contract manufacturers of color cosmetics worldwide as of August 2017, by country
Innovative patent share of the cosmetics and well-being industry worldwide in 2015, by sub-sector
Number of patents of the leading 5 companies in cosmetic innovation worldwide in 2015
Leading scientific research institutions in cosmetics worldwide in 2015, by number of papers*
Revenue of the leading 20 beauty manufacturers worldwide 2016
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Global make-up market size 2012-2024
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Brand value of the leading personal care brands worldwide 2017
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YouTube: beauty content share 2015, by category
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Leading beauty brands 2015, by vlogger mentions
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Global beauty market value growth 2014-2019, by product category
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