Cosmetics Industry - Statistics & Facts

Cosmetics Industry - Statistics & Facts

Statistics and facts on the cosmetics industry

In 2015, the global cosmetic market grew an estimated of 4.9 percent in comparison to the previous year. This is the highest growth rate registered since 2007, showing optimistic global figures following the global financial crisis. Skincare, hair care, make-up, perfumes, toiletries and deodorants, and oral cosmetics are the main product categories of the cosmetic market. The skincare product category was the leader in this market, accounting for about 36 percent of the global cosmetic market. Hair care products made up a further 23 percent of the cosmetic global market, while make-up accounted for 17.3 percent in 2015. Skin care is forecast to remain the most profitable product category, as its market value is projected to grow by 20.1 billion U.S. dollars between 2014 and 2019.


The production of cosmetics and beauty products is controlled by a handful of multi-national corporations – L'Oréal, Unilever, Procter & Gamble Co., The Estee Lauder Companies, Shiseido Company, to name a few. As of 2015, the French cosmetics company L'Oréal was the leading beauty manufacturer in the world, generating about 28 billion U.S. dollars in revenues that year. The company owns the leading personal care brand worldwide, L'Oréal Paris, valued at 23.5 billion U.S. dollars in 2016. The market leader was also one of the leading companies in cosmetic innovation, registering a total of 314 patents in 2015. Gillette, owned by Procter & Gamble, was the second most valuable cosmetic brand. Personal care brand Nivea, owned by German company Beiersdorf, was the third most valuable cosmetic brand in the world as of 2016.

The cosmetic industry has benefited from the increasing popularity of social media channels such as Instagram and YouTube. These platforms are not only highly influential amongst certain groups, but create a demand for beauty products and help fill the gap between cosmetics brands and consumers. Nearly half of the beauty videos on YouTube are tutorials. These tutorials aim to teach something about beauty to the users, whether it is how to use a particular type of product or create a style of make-up, for example. Beauty vloggers and other independent content creators in fact produce the majority of conversations and social media buzz surrounding beauty brands on YouTube – 97.4 percent as of June 2016, with makeup videos accounting for just over 50 percent of the beauty content videos on YouTube.



Picture: Wikimedia/cc / Jorge Barrios



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