4th Of July

Independence Day By The Numbers

As people scramble to buy food in advance of their 4th of July feasts tomorrow, they're going to splurge a whopping $7.1 billion according to the National Retail Federation. 219 million Americans are expected to celebrate the holiday and an average person will spend $73.42. The barbecue is central to Independence Day tradition and 65.5 percent of people will take part in some kind of barbecue, cookout or picnic.

Americans spent the most money on chicken and beef last year according to Nielsen, splurging approximately $389 million on both food categories. It isn't just meat of course - people also spent $116 million on cherries, $114 million on salad and $83 million on watermelon. There is no such thing as a perfect barbecue event without a case of ice-cold beer. Revelers tend to buy American on Independence Day. Nielsen found that last year, 61 million cases of domestic beer were consumed compared to 10.7 million cases of imported beer.

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This chart gives an overview of the key facts behind Independence Day.

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Fourth of July: planned food expenditure on average in the United States from 2017 to 2024 (in U.S. dollars)
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Expected spending per-person on Independence Day food items in the United States from 2020 to 2026 (in billion U.S. dollars)
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Total planned Fourth of July food expenditure in the United States in 2023 (in billion U.S. dollars)
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Average cost of barbecuing on the 4th of July in the United States from 2022 to 2026 (in U.S. dollars)
Premium statistics
Expected spending on Independence Day food items in the United States from 2020 to 2026 (in billion U.S. dollars)
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Average cost of 4th of July cookout for ten people in the United States from 2019 to 2022 (in U.S. dollars)

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