XR Market

Meta's Oculus Leads Virtual Reality Headset Shipments

It is the virtual reality product that will supposedly transform Facebook into the Meta(verse). Meta Inc., then called Facebook Inc., began its venture into virtual reality in 2014 when it bought VR headset maker Oculus. With the release of its latest headset, the Oculus Quest 2, the company was able to capture an increasing share of the nascent market previously dominated by Sony and its PlayStation VR headsets. According to Counterpoint Research, the new goggles helped the company gain a share of 75 percent of XR headset shipments in Q1 of 2021, up from just 34 percent in Q1 of 2020. In 2018 and 2019, Sony's market share at around 40 percent had still exceeded that of Oculus at the time.

The virtual reality business is still a small market but one that Mark Zuckerberg and his company are betting on big time. Annual XR headset shipments tripled as of Q1 of 2021, with the Oculus Quest 2 becoming the best-selling XR headset at 4.6 million units shipped. It is still not entirely clear how the metaverse envisioned to bring together Facebook platforms and virtual reality will function, but Oculus gear and technology can be expected to play a major role.

XR headsets include those geared towards virtual reality (VR), those offering augmented reality (AR) and those combining virtual reality with the real world, so-called mixed reality (MR).

Description

This chart shows the estimated share of XR device shipments by vendor worldwide in Q1 of 2020 and Q1 of 2021.

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Extended reality (XR) headset vendor shipment share worldwide from 2020 to 2025, by quarter
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Augmented reality (AR) and virtual reality (VR) headset shipment share worldwide from 2nd quarter 2024 to 2nd quarter 2026, by vendor
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Augmented reality (AR) and virtual reality (VR) headset shipments worldwide from 2020 to 2023 (in millions)
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Share of Steam users with a virtual reality (VR) headset worldwide as of June 2025, by device
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VR headset sales volume worldwide from 2018 to 2030 (in millions)
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Share of virtual reality (VR) or mixed reality (MR) headsets manufacturing worldwide in 2025, by OEM

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