Stacy Jo Dixon
Research expert covering social media usage worldwide
Detailed statistics
Most used social networks 2024, by number of users
Detailed statistics
Countries with the most Facebook users 2024
Detailed statistics
Meta: monthly active product family users 2023
Social media: global penetration rate 2024, by region
Global social network penetration rate as of April 2024, by region
Social media: active usage penetration in selected countries and territories 2024
Active social network penetration in selected countries and territories as of April 2024
Leading social media usage reasons worldwide 2023
Most popular reasons for internet users worldwide to use social media as of 4th quarter 2023
Media usage in an online minute 2023
Media usage in an internet minute as of December 2023
Meta: annual revenue and net income 2007-2023
Annual revenue and net income generated by Meta Platforms from 2007 to 2023 (in million U.S. dollars)
Meta: annual revenue 2009-2023, by segment
Annual revenue generated by Meta Platforms from 2009 to 2023, by segment (in million U.S. dollars)
Meta: annual EBIT 2008-2023
Annual EBIT generated by Meta Platforms from 2008 to 2023 (in million U.S. dollars)
Meta annual ad spend 2014-2023
Annual advertising expense of Meta Platforms from 2014 to 2023 (in million U.S. dollars)
Facebook: average revenue per user 2011-2023, by region
Facebook average revenue per user (ARPU) as of 4th quarter 2023, by region (in U.S. dollars)
Meta: quarterly federal lobbying expenses 2011-2024
Federal lobbying expenses of Meta from 1st quarter 2011 to 1st quarter 2024 (in million U.S. dollars)
Net worth of the richest internet billionaires 2023
Leading internet billionaires as of September 2023, by net worth (in billion U.S. dollars)
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
Global year-on-year social media audience growth 2024
Year-on-year audience growth of selected social media platforms worldwide as of January 2024
Reach of most popular U.S. smartphone apps 2024
Mobile audience reach of leading smartphone apps in the United States in April 2024
U.S. market share of leading social media websites 2024
Leading social media websites in the United States as of March 2024, based on share of visits
Most valuable brands worldwide 2024
Most valuable brands worldwide in 2024 (in billion U.S. dollars)
Internet companies ranked by revenue 2017-2023
Leading online companies ranked by revenue from 2017 to 2023 (in billion U.S. dollars)
ACSI - U.S. customer satisfaction with online platforms 2022-2023
American Customer Satisfaction Index (ACSI) of selected online networks from July 2022 to June 2023 (index score)
Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2023
Number of monthly active Facebook users worldwide as of 4th quarter 2023 (in millions)
Facebook: number of daily active users worldwide 2011-2023
Number of daily active Facebook users worldwide as of 4th quarter 2023 (in millions)
Facebook: monthly active users in North America 2010-2023
Facebook monthly active users (MAU) in the United States and Canada as of 4th quarter 2023 (in millions)
Facebook's monthly active users APAC 2015-2023
Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2023 (in millions)
Facebook: monthly active users in Europe 2012-2023
Facebook monthly active users (MAU) in Europe as of 4th quarter 2023 (in million MAU)
Facebook: distribution of global audiences 2024, by gender
Distribution of Facebook users worldwide as of January 2024, by gender
Facebook: distribution of global audiences 2024, by age and gender
Distribution of Facebook users worldwide as of April 2024, by age and gender
Countries with the most Facebook users 2024
Leading countries based on Facebook audience size as of April 2024 (in millions)
Web traffic referrers to Facebook.com 2023
Leading traffic referrers to Facebook.com worldwide as of December 2023
Global Facebook pages fan engagement rate 2023, by type of post
Average Facebook page fan engagement with selected post types worldwide as of November 2023
Facebook brand post engagement 2023, by vertical
Average engagement rate with brand posts on Facebook in 2023, by vertical
Top web articles shared on Facebook from U.S. and UK publishers 2023
Leading web articles shared on Facebook from publishers in the United States and the United Kingdom (UK) in January 2023, by user engagement
Annual global app downloads of Facebook Messenger 2015-2023
Annual downloads of Facebook Messenger worldwide from 2015 to 2023 (in millions)
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide as of January 2024
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
Social media platforms with highest ROI worldwide 2023
Social media platforms with the largest return on investment (ROI) according to marketers worldwide as of September 2023
Social media platforms with highest ROI for B2B marketers worldwide 2023
Social media platforms with the largest return on investment (ROI) according to B2B marketers worldwide as of May 2023
Facebook user engagement of leading U.S. and UK publishers 2023
Leading publishers on Facebook from the United States and the United Kingdom (UK) as of January 2023, by total number of interactions (in millions)
Global Facebook user data requests from federal agencies H1 2013- H1 2023
Number of user data requests issued to Facebook by federal agencies and governments worldwide as of 1st half 2023
Facebook user data requests from federal agencies & governments H1 2023, by country
Number of user data requests issued to Facebook by federal agencies and governments during 1st half 2023, by country
Facebook: fake account removal as of Q4 2023
Actioned fake accounts on Facebook worldwide from 4th quarter 2017 to 4th quarter 2023 (in millions)
Facebook: adult sexual content removal as of Q3 2023
Actioned adult nudity and sexual activity content items on Facebook worldwide from 4th quarter 2017 to 3rd quarter 2023 (in millions)
Facebook: bullying and harassment content actions as of Q2 2024
Actioned bullying and harassment content items on Facebook worldwide from 3rd quarter 2018 to 2nd quarter 2024 (in millions)
Facebook: hate speech content removal as of Q2 2024
Actioned hate speech content items on Facebook worldwide from 4th quarter 2017 to 2nd quarter 2024 (in millions)
Facebook: terrorism content removal as of Q2 2024
Actioned terrorism content items on Facebook worldwide from 4th quarter 2017 to 2nd quarter 2024 (in millions)
Facebook: violence and graphic content actions as of Q2 2024
Actioned violence and graphic content items on Facebook worldwide from 4th quarter 2017 to 2nd quarter 2024 (in millions)
Facebook: content violation appeals as of Q3 2023
User appeals submitted to Facebook regarding content removals as of 3rd quarter 2023 (in 1,000s)
Likelihood of purchasing Meta's ad-free subscription in the U.S. 2023, by age group
Likelihood of purchasing Meta's ad-free subscription among consumers in the United States as of December 2023, by age group
Likelihood of purchasing Meta's ad-free subscription in the UK 2023, by age group
Likelihood of purchasing Meta's ad-free subscription among consumers in the United Kingdom (UK) as of December 2023, by age group
U.S. adults who have a favorable impression of Facebook 2022
Share of adults in the United States who have a favorable impression of Facebook as of May 2022
U.S. adults who have a favorable impression of Facebook 2022, by age group
Share of adults in the United States who have a favorable impression of Facebook as of May 2022, by age group
U.S. adults who have a favorable impression of Facebook 2022, by gender
Share of adults in the United States who have a favorable impression of Facebook as of May 2022, by gender
Mark Zuckerberg: popularity in the U.S. 2022, by generation
Popularity of Mark Zuckerberg amongst adults in the United States as of 4th quarter 2022, by generation
U.S. internet users who think social media is good or bad for society 2023
Share of internet users in the United States who think social media is a good or bad thing for society as of November 2023
U.S. internet users who think social media is good or bad for society 2023, by age
Share of internet users in the United States who think social media is a good or bad thing for society as of November 2023, by age group
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