Social Media & Tourism

Eiffel Tower is the Most Instagrammed European Attraction

One of the classic tourist destinations, the Eiffel Tower in Paris, is the most instagrammed attraction in Europe. What's left of the wall that once divided the German capital Berlin into East and West is the second most tagged tourist spot. Big Ben in London makes third place. There's a little generational bias in this data because, "Instagram is a barometer of where Millennials are travelling", as the source points out. Then again, the younger cohorts seem to be travelling where everybody else is going.

Description

This chart shows the most instagrammed tourist attractions within Europe, by number of tags (in millions)

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Inbound tourism visitor growth in Europe 2020-2025, by region
Travel and tourism's total contribution to GDP in Europe 2019-2022
International tourism spending in Europe 2019-2022
Travel and tourism's total contribution to employment in Europe 2019-2022
Domestic tourism spending in Europe 2019-2022
Distribution of travel and tourism expenditure in Europe 2019-2022, by tourist type

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