Smart speakers
Where Smart Speakers Find Their Place in U.S. Homes
Smart speakers with built-in voice assistants are increasingly popular. Marketed as a new hub for the smart home, Echo, Google Home have quickly established themselves at the heart of many American homes, the living room. According to the Smart Audio Report published by NPR and Edison Research, more than half of smart speaker users in the U.S. place their devices in the living/family room. As the following chart illustrates, the kitchen is another popular place for Alexa and co. while bedrooms and home offices are less popular choices.
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Installed base of smart speakers in the United States from 2018 to 2022 (in million units)
Most commonly used smart speaker functions in Japan as of April 2024
Smart speaker ownership by brand in the U.S. as of December 2024
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