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Online Retail

How Holiday Season Digital Spending Has Developed

E-commerce in the U.S.

Overall online commerce gathers momentum each holiday season. According to data provided by comScore, there has been an overall increase of 17 percent year-over-year 2015 to 2016, from $68 billion to $80.2 billion that were spent online between November 1 and December 31. Mobile commerce has gained more than desktop commerce, up 44 and 12 percent respectively. Mobile spending now accounts for 22 percent of dollars spent online.

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This chart shows holiday season online retail sales (in billion U.S. dollars)

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Retail e-commerce spending during the holiday season in the United States from 2018 to 2022, by device (in billion U.S. dollars)
Holiday season mobile retail e-commerce sales in the United States from 2016 to 2020 (in billion U.S. dollars)
Holiday season retail and online retail advertising spending in the United States from 2016 to 2019 (in billion U.S. dollars)
Retail e-commerce holiday season sales in the United States from 2016 to 2025 (in billion U.S. dollars)
Year-on-year growth rate of retail e-commerce holiday season sales in the United States from 2019 to 2025
Forecast online spending during the holiday season worldwide in 2022 (in billion U.S. dollars)

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