As we are approaching the most important days of this year’s holiday shopping season, many experts are predicting that mobile devices will play a bigger role than ever in the hunt for Christmas gifts.
Consumers are using their smart devices to research products, check prices and more and more often to actually make a purchase. According to comScore data, 1 in 10 e-commerce dollars spent in the third quarter was spent via smartphone, tablet or another mobile device.
With ever-growing adoption of smartphones
and the huge popularity of tablets
, it can be safely assumed that the percentage of mobile purchases will grow further in the future and retailers are well-advised to embrace their mobile audience.