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U.S. holiday season e-commerce sales growth 2010-2018
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U.S. holiday season e-commerce sales growth 2010-2018
Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
by J. Clement,
last edited
Jul 23, 2019
This timeline shows the annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018. In 2018, holiday shopping e-commerce is projected to increase by 16.6 percent compared to the previous year.
Christmas holiday shopping in the United States
Despite complaints from some about the commercialization of Christmas, the practice of spending on gifts for family and friends has a strong presence and is the cultural norm in the United States. However, one practice that is changing is where shoppers are going to do their Christmas shopping. Annual holiday season retail e-commerce sales growth in the United States shows that online shopping during the holiday season is growing at a rate higher than that of total retail sales as seen above. As such, local retailers are concerned that more shoppers are choosing to shop from home or on the go through their mobile devices. A survey of the most important factors in a customer’s decision of retailer during the holiday season showed that sales or price discounts as well as selection of merchandise were among the most important factors. Local retailers may find it increasingly difficult to compete with the prices and selection offered online given the ability of large online platforms to harness the benefits of economies of scale and wide market access. However, there is hope for local retailers. According to a 2015 survey of those who chose to shop at a local retailers, 54 percent of those surveyed suggested that the appeal of one-of-a-kind gifts gave local retailers an advantage.
Many industries within the retail sector see sales increase during the holiday period in comparison to retail sales in other months. For example, around one fifth of the retail sales of jewelry stores in the United States are in the month of December. A number of retail outlets are also reliant on Christmas without targeting gifts for the holiday season. A look at the Christmas tree retail value shows that consumers spent around 2 billion U.S. dollars on Christmas trees in 2016.
Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
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by J. Clement,
last edited
Jul 23, 2019
This timeline shows the annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018. In 2018, holiday shopping e-commerce is projected to increase by 16.6 percent compared to the previous year.
Christmas holiday shopping in the United States
Despite complaints from some about the commercialization of Christmas, the practice of spending on gifts for family and friends has a strong presence and is the cultural norm in the United States. However, one practice that is changing is where shoppers are going to do their Christmas shopping. Annual holiday season retail e-commerce sales growth in the United States shows that online shopping during the holiday season is growing at a rate higher than that of total retail sales as seen above. As such, local retailers are concerned that more shoppers are choosing to shop from home or on the go through their mobile devices. A survey of the most important factors in a customer’s decision of retailer during the holiday season showed that sales or price discounts as well as selection of merchandise were among the most important factors. Local retailers may find it increasingly difficult to compete with the prices and selection offered online given the ability of large online platforms to harness the benefits of economies of scale and wide market access. However, there is hope for local retailers. According to a 2015 survey of those who chose to shop at a local retailers, 54 percent of those surveyed suggested that the appeal of one-of-a-kind gifts gave local retailers an advantage.
Many industries within the retail sector see sales increase during the holiday period in comparison to retail sales in other months. For example, around one fifth of the retail sales of jewelry stores in the United States are in the month of December. A number of retail outlets are also reliant on Christmas without targeting gifts for the holiday season. A look at the Christmas tree retail value shows that consumers spent around 2 billion U.S. dollars on Christmas trees in 2016.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- United States
- Survey time period
- 2010 to 2018
- Supplementary notes
-
* Forecast
Sales are for November and December of each year, excludes travel and event tickets. Includes products or services ordered using the internet, regardless of the method of payment or fulfillment.
Data prior to 2015 from earlier publication.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- 2010 to 2018
- Supplementary notes
-
* Forecast
Sales are for November and December of each year, excludes travel and event tickets. Includes products or services ordered using the internet, regardless of the method of payment or fulfillment.
Data prior to 2015 from earlier publication.
Other statistics on the topic
Holiday season e-commerce
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Statistics on "Holiday season e-commerce in the United States"
- Overview
The most important statistics
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018U.S. holiday season e-commerce sales growth 2010-2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018Holiday e-commerce share of total U.S. retail sales 2014-2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)U.S. holiday season retail e-commerce sales 2018, by online shopping day
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)U.S. Cyber Five online retail revenue 2018, by device
- Distribution of holiday season e-commerce revenue in the United States in 2018, by deviceShare of U.S. holiday season e-commerce spending 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)U.S. holiday shopping AOV 2018
- Online holiday shopping conversion rate in the United States in 2018, by deviceU.S. holiday season e-commerce conversion rate 2018, by device
- Online retail
The most important statistics
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2019 (in billion U.S. dollars)Amazon: quarterly net revenue 2007-2019
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)Amazon's Q4 income including seasonal sales 2009-2018
- Number of holiday season workers at Amazon in the United States from 2012 to 2018U.S. Amazon holiday season workforce 2012-2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017Projected share of online holiday spending in the United States 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by genderProjected share of online holiday spending in the United States 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age groupProjected share of online holiday spending in the United States 2017, by age group
- Consumer behavior
The most important statistics
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017U.S. convergence of online and offline holiday shopping 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age groupU.S. convergence of online and offline holiday shopping 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?Projected website usage for U.S. online holiday gift shopping 2018
- Do you plan to use social media sites to assist in your holiday shopping?U.S. usage of social media while holiday shopping 2018
- If you consulted social media for holiday gift ideas, where did you primarily look?North American shoppers holiday shopping social media inspiration as of January 2018
- Mobile usage
The most important statistics
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017Holiday shopping connected device usage in the United States 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age groupHoliday shopping connected device usage in the United States 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device? Projected mobile holiday shopping volume according to U.S. shoppers 2016
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017Leading U.S. smartphone holiday shopping features 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age groupLeading U.S. smartphone holiday shopping features 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015U.S. smartphone holiday shopping expectations 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?Digital holiday shopping channels in the United States 2013-2014
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?Most effective way to target U.S. mobile customers during the holidays 2016
- Black Friday
The most important statistics
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018Preferred Black Friday shopping channels in key markets 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017Projected share of online Black Friday spending in the United States 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age groupProjected share of online Black Friday spending in the United States 2017, by age
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by genderProjected share of online Black Friday spending in the United States 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by genderShare of U.S. consumers shopping online on Black Friday 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanityShare of U.S. consumers shopping online on Black Friday 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in householdShare of U.S. consumers shopping online on Black Friday 2017, by household size
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in householdShare of U.S. consumers shopping online on Black Friday 2017, by presence of children
- Cyber Monday
The most important statistics
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)Cyber Monday: U.S. online spending 2014-2018
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017Likelihood of U.S. online shopping on Cyber Monday 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age groupLikelihood of U.S. online shopping on Cyber Monday 2017, by age group
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by genderLikelihood of U.S. online shopping on Cyber Monday 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanityLikelihood of U.S. online shopping on Cyber Monday 2017, by urbanity
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2C e-commerce sales growth in Western Europe 2012-2018
- B2C e-commerce sales growth in Australia 2012-2017
- Western Europe: percentage of global B2C e-commerce sales 2013-2018
- B2C e-commerce sales growth in Middle East and Africa 2011-2017
- North America: percentage of global B2C e-commerce sales 2013-2018
- Asia Pacific: share of B2C e-commerce sales 2010-2016, by country
- North America: retail e-commerce sales 2018-2022
- B2C e-commerce share of the total retail revenue in Sweden 2013-2017
- B2C e-commerce sales growth in the United Kingdom 2014-2017
- Middle East and Africa: percentage of global B2C e-commerce sales 2013-2018
- Online shopping cart value in Sweden 2014-2016
- Eastern Europe: percentage of global B2C e-commerce sales 2013-2018
- Finland: B2C e-commerce sales 2014-2017
- Norway: B2C e-commerce sales 2014-2017
- Indonesia: percentage of global B2C e-commerce sales 2010-2016
- Christmas shopping: average spending per capita UK 2016
- Consumers' agreement with statements about stores for holiday shopping
- Slovenia: share of enterprises that make B2C e-commerce sales via a website 2013-2018
- Reasons for cross-border e-commerce worldwide 2013
- Canadian consumers' planned holiday spending by province 2017
Studies
- Holiday season e-commerce in the United States
- E-commerce in the United Kingdom (UK)
- E-commerce in Spain
- E-commerce in India
- E-commerce in South Korea
- E-commerce in Brazil
- E-commerce in Argentina
- E-commerce in Denmark
- E-commerce worldwide
- E-commerce in China
- E-commerce in the United States
- E-commerce in Canada
- E-commerce in the Nordics
- E-commerce in Italy
- E-commerce in Colombia
Statistics on "Holiday season e-commerce in the United States"
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Annual holiday season retail e-commerce sales growth in the United States from 2010 to 2018
- Holiday season sales as percentage of total holiday retail sales in the United States from 2014 to 2018
- Holiday season retail e-commerce sales in the United States from 2017 to 2018, by online shopping day (in billion U.S. dollars)
- Online retail revenue during Cyber Five in the United States in 2018, by device (in billion U.S. dollars)
- Distribution of holiday season e-commerce revenue in the United States in 2018, by device
- Average order value of holiday season e-commerce sales in the United States in 2018 (in U.S. dollars)
- Online holiday shopping conversion rate in the United States in 2018, by device
- Net revenue of Amazon from 1st quarter 2007 to 2nd quarter 2019 (in billion U.S. dollars)
- Amazon's fourth quarter net income including seasonal sales from 2009 to 2018 (in million U.S. dollars)
- Number of holiday season workers at Amazon in the United States from 2012 to 2018
- Projected share of online holiday spending according to consumers in the United States as of October 2017
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by gender
- Projected share of online holiday spending according to consumers in the United States as of October 2017, by age group
- When do you plan to start shopping for holiday gifts this year?
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by age group
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017
- Online and offline holiday shopping channel usage combinations of consumers in the United States as of October 2017, by age group
- If you are shopping online for gifts, what websites do you plan to use?
- Do you plan to use social media sites to assist in your holiday shopping?
- If you consulted social media for holiday gift ideas, where did you primarily look?
- Reasons consumers in the United States did not make a purchase during Thanksgiving weekend in November 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017
- Connected device usage for holiday shopping according to consumers in the United States as of October 2017, by age group
- What percentage of your holiday purchases do you plan to make on your mobile device?
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017
- Most important smartphone holiday shopping aspects according to smartphone shoppers in the United States as of October 2017, by age group
- Projected smartphone usage during holiday shopping according to shoppers in the United States as of June 2015
- Do you intend to use any of the following to make purchases or assist in your holiday shopping this year?
- What is the most effective way to get you an offer on your mobile device while you are shopping for the holidays?
- Ways in which shoppers in the United States plan to use their smartphone while holiday shopping as of September 2018
- Ways in which shoppers in the United States plan to use their tablet while holiday shopping as of September 2018
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017
- Most popular smartphone holiday gift shopping categories according to consumers in the United States as of October 2017, by age group
- Ways in which holiday shoppers use their smartphones or wearable devices to shop digitally in the United States as of July 2018
- Preferred Black Friday shopping channels according to consumers in selected countries in 2018
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by age group
- Projected share of online Black Friday spending according to consumers in the United States as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by gender
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by urbanity
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of adults in household
- Share of online consumers in the United States who are likely to shop online on Black Friday as of October 2017, by number of children in household
- Total digital e-commerce spending in the United States on Cyber Monday from 2014 to 2018 (in billion U.S. dollars)
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by gender
- Likelihood of consumers in the United States shopping online on Cyber Monday as of October 2017, by urbanity
- Annual B2C e-commerce sales growth in Western Europe from 2012 to 2018
- Annual B2C e-commerce sales growth in Australia from 2012 to 2017
- Share of global B2C e-commerce sales in Western Europe from 2013 to 2018
- Annual B2C e-commerce sales growth in Middle East and Africa from 2011 to 2017
- Share of global B2C e-commerce sales in North America from 2013 to 2018
- Share of B2C e-commerce sales in the Asia Pacific region from 2010 to 2016, by country
- Retail e-commerce sales in North America from 2018 to 2022 (in billion U.S. dollars)
- Share of the B2C e-commerce revenue as a percentage of the total retail market revenue in Sweden from 2013 to 2017
- Annual B2C e-commerce sales growth in the United Kingdom from 2014 to 2017
- Share of global B2C e-commerce sales in the Middle East and Africa from 2013 to 2018
- Average online shopping cart value in Sweden from 2014 to 2016 (in EUR)
- Share of global B2C e-commerce sales in Central and Eastern Europe from 2013 to 2018
- B2C e-commerce sales in Finland from 2014 to 2017 (in billion U.S. dollars)
- Forecast of B2C e-commerce sales in Norway from 2014 to 2017 (in billion U.S. dollars)
- Share of global B2C e-commerce sales in Indonesia from 2010 to 2016
- Average spending on holiday shopping in the United Kingdom (UK) in 2015 and 2016 (in GBP per capita)
- Using the scale below please tell us how much you agree or disagree with the following statements about shopping during the holiday season.
- Share of enterprises that make B2C e-commerce sales via a website in Slovenia from 2013 to 2018
- Leading reasons for cross-border e-commerce worldwide in 2013
- Average amount consumers planned to spend on holiday shopping in Canada in 2017, by province (in Canadian dollars)
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