Apple's App Store Turns 5

When Apple released the original iPhone in 2007, the device came with a handful of pre-installed applications. Safari, Weather and Stocks were among the few tools that early iPhone users had at their disposal. From today's point of view, the original iPhone was pretty limited in its functionality, but back in 2007 the device's innovative touch interface along with its design was enough to put consumers in awe.

The initial hype would probably have died off pretty quickly had Steve Jobs not changed his mind about opening up the iPhone to external software developers. Notoriously reluctant about ceding control over his products, Jobs had originally rejected the idea of external developers 'messing' with the iPhone. However, something must have changed his mind and in Spring 2008, Apple announced the first software development kit for iOS. On July 10, 2008, the App Store was officially launched by Apple and the iPhone subsequently learned hundreds of new feats.

The App Store became a great success and soon the idea of an iPhone without the App Store became unthinkable. By May 2013, Apple users had downloaded 50 billion apps from a selection of almost a million games, tools and gimmicks.

Description

This infographic illustrates key facts on Apple's App Store, which was opened five years ago on July 10, 2008.

Download Chart
Number of available apps in the Apple App Store from 1st quarter 2015 to 4th quarter 2025 (in millions)
Premium statistics
Number of Apple stores worldwide from financial year 2005 to 2024
Premium statistics
Number of available apps in the Apple App Store from 1st quarter 2015 to 2nd quarter 2024
Growth of available mobile apps in the Apple App Store worldwide from 2nd quarter 2015 to 2nd quarter 2024
Apple App Store billings from 2009 to 2021 (in billion U.S. dollars)
Number of mobile apps removed from the Apple App Store in 2025, by category

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