Apple Stores info
Since the opening of the first Apple store in the United States in 2001, the number of Apple stores around the world has boomed, surpassing 200 stores after 2007 and still rising. The stores are located in many high profile locations and cities around the world including New York, London, Amsterdam, Berlin, Sydney, Osaka and Shanghai just to name a few and typically boast exceptional designs such as the famous glass cube found in midtown Manhattan. Official store openings have come to be a reputable event with many thousands of people often turning up in response to the promise of prizes, giveaways and prestige. People have also been known to line up overnight at Apple stores upon the release of new products.
Originally experts were skeptical as to whether the concept of self-branded stand alone Apple stores would indeed prove to be successful. In 2014, Apple reported revenue of 21.46 billion U.S. dollars from sales from their own branded retail stores alone. By starting their own stores, Apple has been able to take control of the imaging, presentation and reputation of their brand in a more controlled way than many other brands which has only further aided their unprecedented success in the global market.