Advertising
Ads: Coming to a Billboard Near You
The advertising landscape has changed a lot in recent years, with budgets assigned increasingly to online campaigns and away from TV. Another move has also been to the great outdoors. With the lack of real life ad blockers, advertisers are more and more seeing the value of placing their marketing material 'out-of-home' on billboards and screens on highways, train stations and bus stops all over the country. As these figures from Morning Consult reveal, spending has increased from $5.9 billion in 2009 to $7.7 billion in 2017.
Out-of-home advertising spending in the UK 2011-2023, by platform
Total out-of-home advertising revenue in Hungary 2014-2022
Out-of-home advertising average inflation in the United Kingdom (UK) 2014-2022
Out-of-home advertising reach in Great Britain 2023, by format
OOH advertising spending growth in the United Kingdom (UK) 2017-2025
OOH ad spend share across India 2023, by category
Any more questions?
Get in touch with us quickly and easily.
We are happy to help!
Statista Content & Design
Need infographics, animated videos, presentations, data research or social media charts?