North American advertising industry - statistics & facts

For the most part, advertising spending in North America is on the rise. After a significant dip in 2020, caused by the coronavirus outbreak, advertising expenditure is back on track and is predicted to surpass 254 billion U.S. dollars in 2022. Internet advertising spending has been steadily increasing over the last decade and in 2021 it is estimated to reach a value of 134.5 billion dollars. Both cinema and OOH ad spend suffered a large blow during the pandemic, and while they are expected to bounce back, it will not be to pre-pandemic levels just yet, at least not in the next two years. Radio ad spending is also expected to follow a similar pattern. On the other hand, TV advertising, after the dip in 2020, is projected to remain on roughly the same level, if not slightly lower. Print ads are suffering a loss as well. Ad spending in this area is declining year on year – a downward trend which began in 2006 and which shows no signs of improvement. By 2022, newspaper advertising spending is forecast to be just under 10 billion U.S. dollars. Given the concerns about the decline of the print industry these numbers may not be surprising. The most recently available data clearly demonstrates a stark difference between digital and print advertising expenditure and signals a somewhat bleak future for the latter.

Media spending on newspapers and magazines is also decreasing in Canada, whilst digital advertising spending is gradually growing. The digital ad format with the highest spend in Canada is mobile advertising, however traditional search spending is the runner up, standing at 4.17 billion Canadian dollars when last recorded. By comparison, newspaper ad expenditure in Mexico has also shown a tendency to gradually decrease, while digital ad expenses are growing with the same intensity as in the rest of North America.

The most recent data shows that the leading advertising category in Mexico was education and media, with a total spend of over 20 billion Mexican pesos, compared to just 7.47 billion spent on retail. However, retail was the leading paid search advertising category in Canada with a spend of 4.56 billion Canadian dollars, with the financial services category coming a close second.
All in all, while all three countries are following a relatively similar path, where traditional media advertising is being replaced with digital ads, Mexico among the three is just slightly less predictable when it comes to expenses, as the year on year change in advertising spending overall fluctuates significantly more than in other areas of North America.



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Advertising in the U.S.

Advertising in Canada

Advertising in Mexico

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Advertising in North America

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North American advertising industry - statistics & facts

For the most part, advertising spending in North America is on the rise. After a significant dip in 2020, caused by the coronavirus outbreak, advertising expenditure is back on track and is predicted to surpass 254 billion U.S. dollars in 2022. Internet advertising spending has been steadily increasing over the last decade and in 2021 it is estimated to reach a value of 134.5 billion dollars. Both cinema and OOH ad spend suffered a large blow during the pandemic, and while they are expected to bounce back, it will not be to pre-pandemic levels just yet, at least not in the next two years. Radio ad spending is also expected to follow a similar pattern. On the other hand, TV advertising, after the dip in 2020, is projected to remain on roughly the same level, if not slightly lower. Print ads are suffering a loss as well. Ad spending in this area is declining year on year – a downward trend which began in 2006 and which shows no signs of improvement. By 2022, newspaper advertising spending is forecast to be just under 10 billion U.S. dollars. Given the concerns about the decline of the print industry these numbers may not be surprising. The most recently available data clearly demonstrates a stark difference between digital and print advertising expenditure and signals a somewhat bleak future for the latter.

Media spending on newspapers and magazines is also decreasing in Canada, whilst digital advertising spending is gradually growing. The digital ad format with the highest spend in Canada is mobile advertising, however traditional search spending is the runner up, standing at 4.17 billion Canadian dollars when last recorded. By comparison, newspaper ad expenditure in Mexico has also shown a tendency to gradually decrease, while digital ad expenses are growing with the same intensity as in the rest of North America.

The most recent data shows that the leading advertising category in Mexico was education and media, with a total spend of over 20 billion Mexican pesos, compared to just 7.47 billion spent on retail. However, retail was the leading paid search advertising category in Canada with a spend of 4.56 billion Canadian dollars, with the financial services category coming a close second.
All in all, while all three countries are following a relatively similar path, where traditional media advertising is being replaced with digital ads, Mexico among the three is just slightly less predictable when it comes to expenses, as the year on year change in advertising spending overall fluctuates significantly more than in other areas of North America.



Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Advertising industry in North America".

Statistics on the topic

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