Global OOH ad expenditure 2000-2022

In 2019, out-of-home advertising spending reached close to 39.98 billion U.S. dollars worldwide. This figure is forecast to increase in the following years, with global expenditures projected to surpass 43 billion U.S. dollars by the end of 2022.

What is out-of-home advertising?

Out-of-home advertising (OOH) refers to any visual advertising media that is found outside of the home. Examples of OOH media formats include digital and non-digital billboards, street furniture and transit ads, or place-based advertising in arenas and stadiums. Bulletins or billboards that are located on highly frequented roads are among the most impactful OOH media formats due to their size and consumer exposure. In 2018, JCDecaux was the leading outdoor advertising company worldwide, with annual revenue of over 4.2 billion U.S. dollars.

Out-of-home advertising is going digital

Out-of-home advertising is one of the oldest forms of advertising worldwide. While these types of ads have been around for several decades, they are now becoming more relevant than ever, thanks to the ongoing technological advancements in the media industry. By going digital, or gradually replacing physical ads with digital formats, media buyers can offer potential customers a wide array of exciting new features like brighter colors, movement, and ad variation. In 2018, DOOH accounted for roughly 18 percent of the global OOH sales, with over 6.08 billion U.S. dollars in spending. In the following years, the shift towards digital is forecast to pick up the pace.

Outdoor advertising expenditure worldwide from 2000 to 2022

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

December 2019

Region

Worldwide

Survey time period

2000 to 2019

Supplementary notes

* Forecast.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Out-of-home advertising"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.