J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowOut-of-home (OOH) advertising spending in the U.S. 2022, by format
In 2022, out-of-home (OOH) advertising spending in the United States amounted to nearly 8.6 billion U.S. dollars, of which more than 6.2 billion dollars (or 72.7 percent) came from billboard ads. Transit and place-based ads followed, accounting for 1.29 billion (15.1 percent) and 556.1 million dollars (6.5 percent), respectively. The remaining 5.7 percent, or 487.6 million dollars, were spent on street furniture. According to another source, OOH ad spend in the U.S. will amount to 8.12 billion dollars in 2023.
