Consumers Want Smartphones to Be Big or Cheap

The upside to Apple's everlasting patent brawl with Samsung is that every once in a while some interesting internal documents surface that grant us a rare look behind the scenes of the most secretive company in the world. This week an internal presentation slide came to the public attention, in which Apple concedes that consumers want what Apple currently doesn't have: smartphones that are either large (>4 inch) or cheap (<$300). The fact that Apple realized it was a mistake to ignore the big-screen trend for so long is all but proof that this year's new iPhone will indeed feature a larger screen as rumours have suggested for some time now.

We've recreated the chart that shows why Apple has changed course on big-screen smartphones.