Smartphone sales value in the United States 2005-2021

The forecast released in January 2020 anticipated a 1.5 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 79 billion U.S. dollars in sales. However, that forecast was made before the full emergence of the coronavirus (COVID-19) pandemic, The forecast for 2021 does take these effects in to account, predicting 73 billion U.S. dollars in revenue during 2021.

Apple and Samsung lead U.S. smartphone market

    Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups

    Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.