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Smartphone sales value in the United States 2005-2020

This forecast released in January 2020 anticipated a 1.5 billion U.S. dollar increase in the sales value of smartphones sold in the United States, for a total of 79 billion U.S. dollars in sales. Although recent years have seen increases in smartphone unit shipments globally , the impact of the coronavirus pandemic is estimated to reduce global unit shipments of smartphones in 2020 .

Apple and Samsung lead U.S. smartphone market

    Apple and Samsung are the leading smartphone vendors in the United States with a combined sales market share of close to 70 percent. Both companies have witnessed increasing market shares in recent years, although Samsung’s market share decreased in 2019. Together, the leading smartphone brands are used by around 75 percent of smartphone users in the United States.

Higher smartphone usage in urban areas and high-income groups

    Smartphone penetration in the United States varies according to location. Compared to rural areas, smartphone usage in urban and suburban areas is higher by over ten percent (195003). Smartphone penetration also correlates with income as higher income groups have larger smartphone penetration rates . Overall, the trend over the past years seems to be that the growth in penetration is somewhat the same over the different groups but that the adoption level of smartphones was initially higher with urban groups and higher income groups when smartphones first hit the market. This could be as a result of the high initial price of smartphones- only people with higher incomes could afford them, and the higher demand for network coverage in urban areas due to there being more smartphone users.

Smartphone sales forecasts in the United States from 2005 to 2020

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Release date

January 2020


United States

Survey time period

2005 to 2020

Supplementary notes

Data from 2005 to 2009: Census Bureau estimates
Data from 2010 to 2012: Consumer Electronics Association (CEA) estimates
* Projection released in January 2020

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Statistics on "Smartphones in the U.S."

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