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New Streaming King: the TV

Streaming in the United States

These days, it’s possible to stream video through a myriad of devices. However, smart TVs with built in access to streaming services such Netflix are proving especially popular. They have now left handheld devices and computers in their wake when it comes to video streaming.

Description

This chart shows different forms of streaming.

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Change in smart TV ad impressions in the U.S. H1 2025, by advertiser category
Top smart TV ad categories in the U.S. H1 2025, by number of total TV ad impressions
Top smart TV advertisers in the U.S. H1 2025, by number of total TV ad impressions
Daily smart TV viewing time in the U.S. and Europe 2021-2024
Proportion of ad-supported video streaming users globally Q3 2025, by platform
Leading paid video streaming services Japan 2024

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