As video streaming becomes more and more popular
across generations in the United States, TV networks and pay-TV providers need to find ways to prevent their viewers from watching elsewhere and their subscribers from cutting the cord.
The first step in doing so, is to understand what draws people to services such as Netflix in the first place. A recent survey by the Interactive Advertising Bureau
(IAB) looks into just that, painting a bleak picture for the TV industry.
As the following chart shows, subscription-based streaming services beat both network and pay-TV across the board in terms of customer satisfaction. Most apparent is a huge gap in perceived value between streaming services and cable/satellite TV with 88 percent of streaming viewers rating its value as good or excellent but only 59 percent of pay-TV subscribers doing the same.