Television Industry - Statistics & Facts
Statistics and facts about the televison industry
Ernie Kovacs, an American comedian and actor, once said that television was called a medium because it was "neither rare nor well done.” Even though Kovacs died in 1962, his words apply to modern-day TV more than ever.
TV is the most used medium in the United States. It reaches almost 90 percent of the U.S. population and, on average, an American spends over 2.5 hours daily watching TV. 67 percent of American households reported owning digital TV services in 2015. Audiences are able to choose from a plethora of programs, almost 1,400 TV stations in total.
Recently, trends show that people are starting to turn away from traditional TV, as they begin to look for more interactive entertainment and news sources. The number of TV households in the United States has indicated a negative trend over the last the last three years. Viewers have reduced their spending on TV services and watch less TV than they used to. This in turn has been very beneficial to the internet, as the amount of time spent online is increasing at a rapid pace.
Against all odds, the industry continues to grow and is expected to get bigger in the future. TV revenue is projected to increase by five percent until 2017, which is over twice as much as the current inflation rate in the United States. Advertising and subscription fees, which are the two most important sources of revenue for the sector, will continue bringing in profits.
Picture: istockphoto.com / janulla
|Estimated revenue of the U.S. broadcasting industry||$134.7 bn||Details →|
|Revenue of CBS Corp.||$5.6bn||Details →|
|Revenue of Walt Disney Co.||$11.2bn||Details →|
|Number of TV households in the U.S.||118.4m||Details →|
|Consumption & Programming||Values||Statistic|
|Daily time spent with TV per person in the U.S.||299.6 minutes||Details →|
|Average primetime TV audience in the U.S.||187m||Details →|
|Ratings of Super Bowl XLVII||42%||Details →|
|Game of Thrones is most pirated TV show (BitTorrent downloads)||14.1m||Details →|
|Cost of a 30-second spot during Sunday Night Football (NBC)||$545,142||Details →|
|TV advertising revenue in the U.S.||$73bn||Details →|
|Advertising expenditure of Procter & Gamble||$1,718.7m||Details →|
|Pay and Online TV||Values||Statistic|
|On-demand TV revenues in the U.S.||$1,535m||Details →|
|Number of consumers of online TV in the U.S.||95m||Details →|
- Leading U.S. media companies 2014, by market value+Leading U.S. media companies 2014, by market value
Leading U.S. media companies in 2014, by market value (in billion U.S. dollars)
- Credibility of major news organizations in the U.S. 2012+Credibility of major news organizations in the U.S. 2012
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- Revenue of the TV industry in the U.S. 2012 and 2017, by sourceRevenue of the TV industry in the U.S. 2012 and 2017, by source
Revenue of the TV industry in the United States in 2012 and 2017, by source
- Number of consumers of online TV in the U.S. from 2009 to 2015+Number of consumers of online TV in the U.S. from 2009 to 2015
Number of consumers of online TV in the United States from 2009 to 2015 (in millions)
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- Estimated weekly TV ad spend of U.S. companies October 17 to October 23, 2016Estimated weekly TV ad spend of U.S. companies October 17 to October 23, 2016
- Rio Paralympics 2016: daily viewership figuresRio Paralympics 2016: daily viewership figures
- China: leading online video platforms by unique visits as of August 18, 2016China: leading online video platforms by unique visits as of August 18, 2016
- Daily media use per person in the U.S. 2016Daily media use per person in the U.S. 2016
- Media reach in the U.S. 2016Media reach in the U.S. 2016