Television Industry - Statistics & Facts
Ernie Kovacs, an American comedian and actor, once said that television was called a medium because it was "neither rare nor well done.” Even though Kovacs died in 1962, his words apply to modern-day TV more than ever.
TV is the most used medium in the United States. It reaches almost 90 percent of the U.S. population and, on average, an American spends over four hours daily watching TV. Almost 29 percent of American households reported owning an enabled smart TV in 2017, illustrating how the presence of television in households remains strong. Audiences are able to choose from a plethora of programs, with latest figures suggesting there are almost 1,800 TV stations in total.
Recently, trends show that people are starting to turn away from traditional TV, as they begin to look for more interactive entertainment and online sources, including subscription video on demand services, such as Netflix. The number of TV households in the United States has nevertheless increased over the last five years. Despite this seemingly positive trend, viewers have reduced their spending on TV services and watch less TV than they used to. This, in turn, has been very beneficial to the internet, as the amount of time spent online is increasing at a rapid pace.
Advertising and subscription fees, which are the two most important sources of revenue for the sector, will continue bringing in profits for the television industry. Local TV advertising spending has remained relatively steady over the last decade and is projected to be at a similar level in 2021 than it was in 2010. However, in line with the increasing move to online television and entertainment, the share of online TV in TV advertising revenue has grown in recent years, from a 3.1 percent share of the revenue in 2012 to an estimated 4.4 percent in 2016.
Television in the U.S. - Important statistics
- 1. Industry financials
+Growth of the media and entertainment spending in the U.S. 2016-2021, by sector- +Revenue of U.S. TV broadcasters 2005-2015
- +Revenue of U.S. TV broadcasters 2010-2015, by source
- Expenses of U.S. television broadcasters 2007-2015
- +Local TV station revenues in the U.S. 2016-2020,
- +TV subscription revenue in the U.S. 2011-2020
- Revenue of the TV stations in the U.S. 2016, by owner
- +Value of M&A deals in broadcast TV sector in the U.S. 2010-2016
- +Local TV: M&A value in the U.S. 1996-2016
- 2. Market data
- +Number of commercial TV stations in the U.S. 1950-2016
- +Number of TV households in the U.S. 2000-2018
- +Number of TV households in North America 2010-2021, by platform
- TV households in the largest local TV markets in the U.S. 2017
- +Media reach in the U.S. 2016
- +TV reach in the U.S. March 2017, by age
- +Connected TV penetration rate in the U.S. 2017
- 3. Employment data
- 4. Market leaders
- +Leading cable networks in the U.S. 2016
- +U.S. cable networks: number of primetime viewers 2017
- Cable networks: number of viewers in the U.S. Q3 2017
- +Most watched TV networks in the U.S. 2016
- +U.S. cable news networks: number of viewers Q3 2017
- +Most watched new network TV series in the U.S. 2016
- +Trust in TV networks U.S. 2017
- +Evening news audiences on U.S. television networks 2008-2016
- 5. Consumer behavior
- +TV reach in the U.S. March 2017, by age
- Distribution of primetime TV viewership in the U.S. 2016
- +Leading sources of discovering new TV shows among Millennials in the U.S. 2017
- +Binge viewing habits in the United States in 2017, by age
- +Binge viewing: types of content watched in the U.S. 2016
- +Binge viewing: devices used in the U.S. 2016
- +Interest in tailored pay-TV packages in the U.S. 2016
- +TV viewers who typically watch documentaries in the U.S. 2017
- Ways in which Millennials watch TV in the U.S. as of 2017
- 6. Time spent
- +U.S. media usage - time spent watching television 2010-2018
- U.S. TV consumption: average viewing time in 2016, by gender
- +U.S. TV consumption: daily viewing time in 2016, by age
- +Time spent with traditional TV among young adults in the U.S. 2017
- +Time U.S. teens spent with TV 2016
- Baby Boomers: weekly time spent watching TV 2014-2016
- +Monthly time spent using streaming services in the U.S. 2017
- 7. Content
- +Number of scripted TV series in the U.S. 2009-2016
- +Leading syndicated programs on U.S. TV 2016
- Top 10 single telecast TV programs in the U.S. 2016
- +Most watched cable TV series in the U.S. 2016
- +Millennials: TV shows with the highest ratings in the U.S. 2016
- Most expensive TV shows produced as of 2017
- +Types of video content watched on TV by affluent households in 2016
- +Leading offline news brands in the U.S. 2017
- +Global video consumption worldwide on selected platforms 2017, by type
- +U.S. cable news: number of primetime viewers in 2016
- +Streaming audience of TV shows in the U.S. 2016, by age
- 8. Advertising
- +Local TV ad spend in the U.S. 2010-2021
- +Largest advertisers on cable TV networks in the U.S. 2016
- +Share of online TV in TV advertising revenue in the U.S. 2012-2017
- +Long-form DRTV ad spend in the U.S. 2005-2017
- +Short-form DRTV quarterly spend in the U.S. 2010-2017
- Leading trailers in the U.S. October 2017, by weekly TV ad spend
- +Priciest shows for advertisers on broadcast TV in the U.S. 2016/17
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