Television Industry - Statistics & Facts
Statistics and facts about the television industry
Ernie Kovacs, an American comedian and actor, once said that television was called a medium because it was "neither rare nor well done.” Even though Kovacs died in 1962, his words apply to modern-day TV more than ever.
TV is the most used medium in the United States. It reaches almost 90 percent of the U.S. population and, on average, an American spends over 4.5 hours daily watching TV. Almost 29 percent of American households reported owning an enabled smart TV in 2017, illustrating how the presence of television in households remains strong. Audiences are able to choose from a plethora of programs, with latest figures suggesting there are almost 1,800 TV stations in total.
Recently, trends show that people are starting to turn away from traditional TV, as they begin to look for more interactive entertainment and online sources, including subscription video on demand services, such as Netflix. The number of TV households in the United States has nevertheless increased over the last five years. Despite this seemingly positive trend, viewers have reduced their spending on TV services and watch less TV than they used to. This, in turn, has been very beneficial to the internet, as the amount of time spent online is increasing at a rapid pace.
Advertising and subscription fees, which are the two most important sources of revenue for the sector, will continue bringing in profits for the television industry. Local TV advertising spending has remained relatively steady over the last decade and is projected to be at a similar level in 2021 than it was in 2010. However, in line with the increasing move to online television and entertainment, the share of online TV in TV advertising revenue has grown in recent years, from a 3.1 percent share of the revenue in 2012 to an estimated 4.4 percent in 2016.
Picture: istockphoto.com / janulla
|Leading primetime cable network||FOX News Channel||Details →|
|Leading ad supported broadcast and cable network||CBS||Details →|
|Leading primetime series on CBS||The Big Bang Theory||Details →|
|Leading broadcast and cable primetime telecast||Super Bowl 50||Details →|
|Leading cable TV series||The Walking Dead||Details →|
|Daily time spent with TV per person in the U.S.||282 mins||Details →|
|Most common number of channels watched by consumers||10||Details →|
|Weekly time teenagers spend watching live TV||12.4 hrs||Details →|
|TV ad revenue||74.7bn USD||Details →|
|Local TV advertising spending||21.11bn USD||Details →|
|Largest national TV advertiser by spend on new creatives||McDonalds||Details →|
- Credibility of major news organizations in the U.S. 2017+Credibility of major news organizations in the U.S. 2017
How credible are each of the following?
- Revenue of the TV stations in the U.S. 2016, by ownerRevenue of the TV stations in the U.S. 2016, by owner
Revenue of television stations in the United States in 2016, by owner type
- Number of consumers of online TV in the U.S. from 2009 to 2015+Number of consumers of online TV in the U.S. from 2009 to 2015
Number of consumers of online TV in the United States from 2009 to 2015 (in millions)
- U.S. cable networks: number of primetime viewers 2017+U.S. cable networks: number of primetime viewers 2017
Leading cable networks in the United States in 1st quarter 2017, by number of primetime viewers (in millions)
- Most watched cable TV series in the U.S. 2016+Most watched cable TV series in the U.S. 2016
Leading cable TV series in the United States in Fall 2016, by number of viewers (in millions)
- News reach in the U.S. 2017, by sourceNews reach in the U.S. 2017, by source
- Estimated weekly TV ad spend of U.S. companies March 13-19, 2017Estimated weekly TV ad spend of U.S. companies March 13-19, 2017
- Daily media usage in Sweden 2016, by mediumDaily media usage in Sweden 2016, by medium
- Average time spent per day with media in Sweden 2016Average time spent per day with media in Sweden 2016
- Pfizer's ad spending 2008-2016Pfizer's ad spending 2008-2016