Television Industry - Statistics & Facts

Ernie Kovacs, an American comedian and actor, once said that television was called a medium because it was "neither rare nor well done.” Even though Kovacs died in 1962, his words apply to modern-day TV more than ever.

TV is the most used medium in the United States. It reaches almost 90 percent of the U.S. population and, on average, an American spends over four hours daily watching TV. Almost 29 percent of American households reported owning an enabled smart TV in 2017, illustrating how the presence of television in households remains strong. Audiences are able to choose from a plethora of programs, with latest figures suggesting there are almost 1,800 TV stations in total.

Recently, trends show that people are starting to turn away from traditional TV, as they begin to look for more interactive entertainment and online sources, including subscription video on demand services, such as Netflix. The number of TV households in the United States has nevertheless increased over the last five years. Despite this seemingly positive trend, viewers have reduced their spending on TV services and watch less TV than they used to. This, in turn, has been very beneficial to the internet, as the amount of time spent online is increasing at a rapid pace.

Advertising and subscription fees, which are the two most important sources of revenue for the sector, will continue bringing in profits for the television industry. Local TV advertising spending has remained relatively steady over the last decade and is projected to be at a similar level in 2021 than it was in 2010. However, in line with the increasing move to online television and entertainment, the share of online TV in TV advertising revenue has grown in recent years, from a 3.1 percent share of the revenue in 2012 to an estimated 4.6 percent in 2016.

Read more

Television in the U.S. - Important statistics

You may also be interested in these statistics

The whole topic in one document

Television in the U.S.
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

The whole topic in one document

Television in the U.S.
  • Edited and prepared
  • Download in PPT/PDF format
  • Instant access
  • From $365

Motion Pictures, Music & Television in the U.S. 2018

Statista Industry Report - NAICS Codes 512, 515
  • first-class preparation of all data relevant to your specific industry
  • including revenue forecasts
  • for more than 60 industries

Top 100 Companies: Entertainment

Statista Toplist 2018
  • all top companies in a given industry or region
  • Includes contact details and key figures
  • available to download in Excel format for a seamless workflow

Digital Media Report 2018 - Video-on-Demand

Statista Digital Market Outlook - Segment Report
  • all essential data on the digital and consumer goods sector
  • available to download in PDF and Excel format for a seamless workflow
  • regularly updated with new forecasts

Recommended statistics

Infographics on the topic

Television Industry Infographic - 4K TV Sales Pick Up as 8K Looms on the Horizon
Daily TV consumption by US adultsEmmy nominations online servicesEmmys 2017: SNL and Westworld Lead the Way

Infographics on the topic

Television Industry Infographic - 4K TV Sales Pick Up as 8K Looms on the Horizon
Daily TV consumption by US adultsEmmy nominations online servicesEmmys 2017: SNL and Westworld Lead the Way

More interesting topics from the industry "Radio, TV & Film"

More interesting topics from the industry "Radio, TV & Film"

About Statista

Learn more about how Statista can support your business.

Request webinar

Any more questions?

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

Get in touch with us quickly and easily. We are happy to help!

Do you still have questions?

Feel free to contact us anytime using our contact form or visit our FAQ page.

News