Facebook's revenue growth

Facebook's Growth Is Fueled by Mobile Ads

Facebook's mobile advertising business helped the social network report another strong quarter, beating analyst expectation in terms of revenue growth. The company generated $16.9 billion in revenue, up 28 percent over last year's June quarter. Meanwhile profit dropped to $2.6 billion for the quarter, due to $2.0 and $5.0 billion of legal expenses related to the FTC settlement and $1.1 billion of cumulative income tax expense.

When Facebook started selling mobile advertising space in 2012, not even the keenest optimists could have predicted how lucrative this decision would turn out to be. Mobile advertising has accounted for more than 90 percent of Facebook’s revenue growth ever since and currently drives 93 percent of the company's total revenue.

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This chart shows Facebook's revenue growth since the first quarter of 2012.

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Facebook: worldwide quarterly revenue 2010-2019, by segment
Facebook: worldwide quarterly revenue 2011-2019
Facebook: global mobile advertising revenue Q1 2019
Facebook: mobile advertising revenue share Q2 2019
Facebook: quarterly revenue in Europe 2010-2019, by segment
Facebook: quarterly revenue in the U.S. and Canada 2010-2019, by segment

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