Facebook: worldwide quarterly revenue 2011-2020

In the fourth quarter of 2020, social network Facebook's total revenues amounted to 28.1 billion U.S. dollars, the majority of which were generated through advertising. The company announced 10 million active advertisers on Facebook during the third quarter of 2020. As of the fourth quarter of 2020, the company’s net income was 11.2 billion U.S. dollars.

Facebook company information

It is hard to imagine internet without social media and social media without Facebook. With 2.8 billion monthly active users, Facebook is the biggest social network worldwide. In fact, nearly 1.85 billion users access Facebook on a daily basis. Due to its immense reach, Facebook is a highly influential publisher – in October 2018, 23 percent of respondents stated that the leading digital channel that influenced their decision to complete a purchase was Facebook, while in comparison only three percent of respondents reported similar responses when asked about Twitter. Brands value social media marketing for increased exposure, traffic and leads, and it is no surprise that Facebook can deliver on these metrics in vast quantities.